Exploring local food consumption in restaurants through the lens of locavorism

Choi, Juwon; Park, Jeongdoo; Jeon, Hyeongjin; Asperin, Amelia Estepa

doi:10.1080/19368623.2021.1923608

Cited by 16 publications

(17 citation statements)

References 65 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The literature review confirmed that several Sustainability 2021, 13, 12857 2 of 16 variables from the Theory of Planned Behavior (hereafter TPB) influence food purchase intention [12][13][14][15][16][17]. According to Ellison et al (2021) [18], there is an ongoing shift toward online food purchasing, while Choi et al (2021) [10] affirmed that more people are using food delivery apps. Several studies on such delivery apps have found that they can impact loyalty, service quality, packaging and customer satisfaction [19].…”

Section: Introductionmentioning

confidence: 79%

See 1 more Smart Citation

Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

2021

View full text Add to dashboard Cite

The purpose of this research is to determine if positive anticipated emotions, food values, attitudes and subjective norms influence food purchase intention in two different models: a fast food restaurant and a food delivery service via mobile apps. For this study, we utilized a non-experimental, causal, descriptive and cross-sectional design. From October 2020 to January 2021, self-administered online surveys were distributed to a convenience sample of 200 fast-food consumers at restaurants, and users of food delivery services via mobile apps Puebla City, Mexico. IBM–SPSS Statistics and the SmartPLS 3 Partial Least Squares Structural Equation Modeling were used to test our hypotheses. The results underscored a difference in attitudes between the models. The attitude toward the brand positively and significantly influenced purchase intention via mobile apps, whereas attitude toward eating a hamburger positively and significantly influenced purchase intention of visiting a fast-food restaurant. In both models, positive anticipated emotions exhibited the closest relationships with purchase intention, attitude toward the brand and attitude toward eating a hamburger, whereas food values exerted an insignificant effect on attitudes and purchase intention. Future research should consider performing a face-to-face survey with a random sample while accounting for different demographics, regions and countries, as well as including other brands, food types and restaurants.

show abstract

Section: Introductionmentioning

confidence: 79%

“…With the onset of the COVID-19 pandemic, humans have changed their habits and behaviors around food acquisition and consumption [3][4][5][6]. In tandem, the introduction of social distancing as a pandemic containment strategy has disrupted food systems [7].…”

Section: Introductionmentioning

confidence: 99%

Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

2021

View full text Add to dashboard Cite

show abstract

“…In their scale-development article on locavorism, which aimed at assessing the nomological validity of the scale, Reich et al (2018) found empirical evidence supporting the concept that locavorism is positively correlated with environmental concerns, ethnocentrism, local retailer loyalty, social desirability and community values. Drawing on the new social movement theory, Choi et al (2021) found that pro-environmental attitudes, a strong sense of community attachment, and health consciousness positively contributed to the formation of the locavore ideology. In addition, when products were locally sourced, locavorism significantly enhanced the likelihood of purchasing and the willingness to pay more.…”

Section: Locavorism As a Consumer Ideology: What Do We Know?mentioning

confidence: 99%

“…(2018) found empirical evidence supporting the concept that locavorism is positively correlated with environmental concerns, ethnocentrism, local retailer loyalty, social desirability and community values. Drawing on the new social movement theory, Choi et al. (2021) found that pro-environmental attitudes, a strong sense of community attachment, and health consciousness positively contributed to the formation of the locavore ideology.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Despite various researchers focussing on specific attitudes and behavioural outcomes linked to locavore consumers (e.g. Choi et al, 2021;Kim and Huang, 2021;Zhang et al, 2020), many questions remain pertaining to the psychological drivers behind the formation of locavorism as a consumer ideology. In particular, limited attention has been afforded to identifying the psychological and contextual drivers and main actors that can influence locavorism formation and the triggering mechanisms that reinforce this form of consumer ideology.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

What contributes to locavorism as a consumer ideology?

Balzano

Vianelli

2022

BFJ

View full text Add to dashboard Cite

PurposeIn this study the authors aim to explore the factors that contribute to the formation of locavorism as a form of consumer ideology.Design/methodology/approachIn this study, the authors adopt an inductive approach by preselecting locavore consumers and conducting 43 semi-structured interviews, following the prescriptions of narrative-enquiry research.FindingsThe authors reveal that individual-level (i.e. values, beliefs and experiences) and social-level (i.e. groups, local communities and society) influences and exogenous factors can affect the formation of locavorism. Furthermore, the authors’ findings corroborate the concept advanced by prior studies that reinforcing loops exist among the three belief dimensions of locavorism.Practical implicationsFood producers can use these findings to shape their marketing strategies more effectively to target locavore consumers and/or stimulate the consumption of local food.Social implicationsIdentifying the influences of social- and individual-level factors on the formation of locavorism can contribute to the understanding of demand shifts towards local food consumption. Additionally, by revealing the modes of thought that formulate the ideologies of locavore consumers, the authors offer guidance in the development of policies that can safeguard local economies and traditions and reduce transport pollution and food waste in favour of sustainable local consumption.Originality/valueIn the present article the authors explore the psychological and contextual mechanisms that contribute to the formation of locavorism.

show abstract

The effect of perceived control on local consumption

Roy

Mukherjee

2023

Psychology and Marketing

View full text Add to dashboard Cite

Local consumption improves the economic health of local communities and reduces the environmental impact of marketing activities, and hence it is important to understand factors that increase the likelihood of local consumption. Across eight studies in the laboratory and field, we show that the likelihood of local consumption increases as consumers' perceived control decreases with this effect being mediated by feelings of anticipated warm glow. We also identify two boundary conditions of this effect, namely perceived quality of the product and public self-consciousness of the consumer. This research contributes to the literature in the following ways. First, it identifies perceived control as a novel self-discrepancy-based antecedent of the likelihood of local consumption. Second, it identifies anticipated warm glow as a novel affective mechanism underlying the effect of perceived control on the likelihood of local consumption. Third, it identifies perceived quality of the local product as a novel moderator of the effect of perceived control on the likelihood of local consumption. Fourth, it identifies public self-consciousness of the consumer as another novel moderator of the effect of perceived control on the likelihood of local consumption. This research also contributes methodologically by demonstrating robustness of effects across a range of manipulations and measures including incentive-compatible behavior and online behavior.

show abstract

Exploring local food consumption in restaurants through the lens of locavorism

Cited by 16 publications

References 65 publications

Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Restaurants and Mobile Apps

What contributes to locavorism as a consumer ideology?

The effect of perceived control on local consumption

Contact Info

Product

Resources

About