Social media usage in container shipping companies: Analysis of Facebook messages

Bitiktaş, Fevzi; Tuna, Okan

doi:10.1016/j.rtbm.2020.100454

Cited by 20 publications

(18 citation statements)

References 49 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…To calculate customer engagement, we have adapted Rakhmawati et al (2018) Engagement Index (Rakhmawati et al, 2018) according to findings of Bitiktas et al, 2020;Cho et al, 2014;Cooper et al, 2019;Swani et al, 2014, that sharing, in terms of the extent of involvement is the highest form of engagement followed by commenting and liking. Also, we have decided to distinguish simple Likes from Love, Haha, Wow, Sorry, Anger types of "Likes."…”

Section: Aim Methodology and Methodsmentioning

confidence: 99%

“…In this context, we consider sharing, in terms of the extent of involvement, as the highest form of engagement followed by commenting and liking (Bitiktas et al, 2020;Cho et al, 2014;Cooper et al, 2019;Swani et al, 2014). Higher active or passive customer participation (customer engagement) with contents at least leads to better spreading the company messages, create better customer experience (Chiang et al, 2018), by enhancing relationships (De Vries et al, 2014), and increasing customers' value (Ersoy et al, 2018).…”

Section: Short Theoretical Backgroundmentioning

confidence: 99%

“…Kim et al (2020) reveal that information quality is the most important predictor of customer engagement (CE); therefore, restaurants need to mainly focus on providing high-quality information through their social networks. Posts should include videos and images because they have the highest positive impact on engagement (Bitiktas et al, 2020;Siyam et al, 2020). Furthermore, Vaičiukynaitė & Gatautis (2018) add that marketers should use more social messages and images with humans to increase the number of likes, comments, and emotional expressions and foster customer engagement (CE) on Facebook.…”

Section: Short Theoretical Backgroundmentioning

confidence: 99%

“…It is also important to note that emotional appeals increase the engagement level (Bitiktas et al, 2020;Thongmak, 2015), while informative appeals do not drive customer engagement (Rietveld et al, 2020).…”

Section: Short Theoretical Backgroundmentioning

confidence: 99%

See 3 more Smart Citations

Engaging Customers on Facebook Coffee Shops' Brand-Fan Pages

Ferencakova

Gajdka²,

Nétek³

et al. 2020

IJEK

View full text Add to dashboard Cite

Social media's importance is increasing rapidly in the business world as in the lives of individuals (Bitiktas et al., 2020). Thus, customer engagement (CE) in co-creating customer experience and value is receiving increasing attention from business practitioners and academics alike (Brodie, 2011). The study aims to examine content strategy on coffee shops' Facebook brand-fan pages in terms of differences in the length of the text part of the posted content and its impact on customer engagement. Using the Fanpage karma web application, we collected a total number of 1254 of 10 coffee shops' brand-fan pages posts published on Facebook during the year 2019. We found that there is a statistically significant difference between text length according to post type (status, photo, video, link) (p=0.0007), and also customer engagement differs depending on post type (p=0.0009). Surprisingly we also revealed that in text length, there is a statistically significant difference only between photo and status types of posts (p-Value=0.0009) and in customer engagement (CE), only between the photo and video types of posts (p-Value=0.0044). Results of linear regression also were not able to support hypothesis, that the shortest length of the text leads to higher customer engagement (CE). The study extends the research on customer engagement (CE) and expands the knowledge about the Facebook content strategy of coffee companies. Finally, it offers recommendations for future research in the examined area.

show abstract

Section: Aim Methodology and Methodsmentioning

confidence: 99%

Section: Short Theoretical Backgroundmentioning

confidence: 99%

Section: Short Theoretical Backgroundmentioning

confidence: 99%

Section: Short Theoretical Backgroundmentioning

confidence: 99%

See 2 more Smart Citations

Engaging Customers on Facebook Coffee Shops' Brand-Fan Pages

Ferencakova

Gajdka²,

Nétek³

et al. 2020

IJEK

View full text Add to dashboard Cite

show abstract

“…In the delivery of goods; not only speed and accuracy are the keys to successful implementation (Bitiktas & Tuna, 2020). The availability of a fleet to support the delivery process so that the goods can arrive at their destination safely, and Controlling to supervise the delivery process so that it runs according to the plan it should be.…”

Section: Introductionmentioning

confidence: 99%

Effect of Fleet Availability and Controlling on Delivery Accuracy

Banjarnahor¹

2021

JMB

View full text Add to dashboard Cite

This study aimed to determine the effect of fleet availability and control on the smooth delivery of PT. Cardig Logistics Indonesia. The survey method is used as a way to collect primary data. The population is taken from employees who work in the operational section and get a sample of 30 people. The writer used a descriptive statistical analysis method, multiple linear regression, correlation coefficient, determination coefficient, or determination to test the research hypothesis to conduct this research. The results showed that the availability of the fleet (X1) and controlling (X2) on the smooth delivery (Y) of PT. Cardig Logistics Indonesia has a positive and significant effect. From the research result, the more dominant is the variable of fleet availability.

show abstract

Strategic Social Media Marketing and Data Privacy

Meral

2021

Contributions to Management Science

View full text Add to dashboard Cite

Social media usage in container shipping companies: Analysis of Facebook messages

Cited by 20 publications

References 49 publications

Engaging Customers on Facebook Coffee Shops' Brand-Fan Pages

Engaging Customers on Facebook Coffee Shops' Brand-Fan Pages

Effect of Fleet Availability and Controlling on Delivery Accuracy

Strategic Social Media Marketing and Data Privacy

Contact Info

Product

Resources

About