Social Media on Participation of Young Generation in Electoral Politics: A Case Study

Abstract

<jats:p>It is assumed that excessive usage of social media among young generations, i.e., students of universities make them more socially integrated and politically informed. Political parties use media as well as social media to portrait candidates and their various issues which attract mass people. Though there are some studies around, which validates these influence of social media on participation of young generation in electoral politics is done previously for some countries of world but yet, for the country Bangladesh, there is no such study still existing which reveals these issues with explanatory-descriptive analysis, particularly done for any specialized public university, where internet is more viable than to other kinds of universities, because of the additional attention is given to information and communications technology there. Mixed method has been applied to make the study more reliable. The study here perhaps is done with a format of structured questionnaire and Focus Group Discussion; simple random sampling and cluster sampling to fulfill the subsisting gap thus have found the most common kinds of websites used by respondents, average duration of them in daily basis, whether on other hand, have assessed that effectiveness of social media to inspire young generation in political participation.</jats:p>