Social Media Involvement Among College Students and General Population: Implications to Media Management

Ha, Louisa; Hu, Xiao

doi:10.1007/978-3-642-28897-5_44

Cited by 19 publications

(13 citation statements)

References 32 publications

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“…These items were adapted from Eisingerich et al (2015), Gregg, Hepper, andSedikides (2011), andCai (2013). A 3-item scale adapted from Ha and Hu (2013) and Campos et al (2017) was used to measure MSM involvement (e.g., "I attach great importance to MSM"). In addition, we referred to Wang, Xiang, and Fesenmaier (2014) to develop a 3-item scale to measure PSUEI (e.g., "By using a smartphone during the trip, I felt the travel experience was more fun").…”

Section: Studymentioning

confidence: 99%

How Does Mobile Social Media Sharing Benefit Travel Experiences?

Chen

et al. 2022

Journal of Travel Research

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This study investigates the impact of tourists’ travel experience sharing via mobile social media (MSM) on perceptions of smartphone usage-based travel experience improvement and tourists’ post-trip evaluations of their travel experiences. We also examined how two self-enhancement tendencies, self-promotion and self-protection, moderate the relationship between tourists’ MSM travel experience sharing and their perceptions of smartphone usage-based travel experience improvement as well as post-trip evaluations of their travel experiences. A moderated moderation analysis revealed that MSM involvement can condition how tourists’ tendencies for self-promotion moderate the effect of tourists’ travel experience sharing via MSM on their perceptions of smartphone usage-based travel experience improvement. This moderated moderation pattern was similar for the relationship between travel experience sharing via MSM and tourists’ post-trip evaluations of their travel experiences. Theoretical and managerial implications are provided based on the findings.

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Section: Studymentioning

confidence: 99%

How Does Mobile Social Media Sharing Benefit Travel Experiences?

Chen

et al. 2022

Journal of Travel Research

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“…When considering SDL on YouTube may require the learner certain knowledge and skillsets necessary to use the technological learning platform, YouTube, selfconfidence on using YouTube may be positively related to YouTube use for SDL. A high level of technological proficiency leads to a greater use of technology (Ha and Yun, 2014), and proficient users who are skillful in using a technology platform should be more comfortable in using it for other purposes, such as learning (Balakrishnan and Gan, 2016). YouTube users who perceive themselves as more proficient may feel more comfortable using YouTube for learning.…”

Section: Youtube Selfdirected Learningmentioning

confidence: 99%

YouTube self-directed learning in the US and Taiwan: an application of the personal responsibility orientation model

Joa

Abuljadail²,

Ha³

2023

OIR

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PurposeTo facilitate the use of YouTube as an important global video portal for self-directed learning (SDL), it is important to understand YouTube users' distinctive learning experiences across cultures. This study examines factors influencing YouTube SDL based on the personal responsibility orientation (PRO) model. In addition, the two markets, US and Taiwan, were chosen to explore if national cultural differences affect YouTube users' SDL frequency and goals along with PRO variables.Design/methodology/approachA self-administered online survey of 372 college aged-YouTube users in the US and Taiwan was conducted to obtain the self-reported SDL behavior on YouTube and other demographic and video usage variable information.FindingsFrequent video sharing and information seeking motives likely facilitate general YouTube SDL, while initiating online video search leads to specific goal-oriented SDL such as problem-solving and skill-improvement. Although American students use YouTube more frequently for SDL than Taiwanese students, Taiwanese students use YouTube more for specific skill improvement.Social implicationsYouTube's social affordance enables YouTube users' informal and SDL across different national cultures and thus the role such social media play in encouraging lifelong learning needs further attention.Originality/valueThis study contributes to understanding how YouTube fosters the informal learning process through functions enabling YouTube users' self-directed information seeking, sharing and engaging with online videos with a cross-national comparison. This study is also expected to offer insights to promote the use of YouTube for SDL as a first cross-national study applying the PRO model in the context of YouTube SDL.

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“…SNS Involvement : Number of original tweets , Retweet interval . SNS involvement refers to the degree to which users indulge in social media and indicates how active users are [ 57 ]. Consistent with [ 26 ], we use “number of original tweets”, which were authored by the user in the past six months, and “retweet interval”, measured by the number of days that have elapsed since the user’s last retweeting, to infer one’s level of SNS involvement.…”

Section: Theoretical Model and Hypothesesmentioning

confidence: 99%

Examining retweeting behavior on social networking sites from the perspective of self-presentation

Shi

Lai

Chen³

2023

PLoS ONE

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On social networking sites, people can express themselves in a variety of ways such as creating personalized profiles, commenting on some topics, sharing their experiences and thoughts. Among these technology-enabled features, retweeting other-sourced tweet is a powerful way for users to present themselves. We examine users’ retweeting behavior from the perspective of online identity and self-presentation. The empirical results based on a panel dataset crawled from Twitter reveal that, people are prone to retweet topics they are interested in and familiar with, in order to convey a consistent and clear online identity. In addition, we also examine which user groups exhibit a stronger propensity for a clear online identity, considering the practical value of these users to both social media platforms and marketers. By integrating self-presentation theory with social influence theory and social cognitive theory, we propose and confirm that users with higher value in online self-presentation efficacy and users who are more involved with the social media platform have a stronger than average propensity to maintain a consistent online identity, and thus are more likely to retweet familiar topics. These users are characterized by (1) owning a larger number of followers, (2) authoring longer and more original tweets than average, (3) being active in retweeting other-sourced posts. This study contributes to our understanding of SNS users’ retweeting behavior and adds to the emerging line of research on online identity. It also provides insights on how microblogging service providers and enterprises can promote people’s retweeting behavior.

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Social Media Involvement Among College Students and General Population: Implications to Media Management

Cited by 19 publications

References 32 publications

How Does Mobile Social Media Sharing Benefit Travel Experiences?

How Does Mobile Social Media Sharing Benefit Travel Experiences?

YouTube self-directed learning in the US and Taiwan: an application of the personal responsibility orientation model

Examining retweeting behavior on social networking sites from the perspective of self-presentation

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