Social media information and student performance: the mediating role of hedonic value (entertainment)

Abstract

PurposeThis study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era.Design/methodology/approachPrimary data were randomly gathered from 373 students from two top universities (public and private) in Ghana, a sub-Saharan African economy. Data analysis was achieved utilizing the partial least square–structural equation model (PLS-SEM).FindingsSocial media (SM) entertainment partly mediates the link between social media content and social media performance of students, suggesting that social media entertainment is almost indispensable in creating social media content to achieve optimum performance among tertiary students.Research limitations/implicationsThe use of cross-sectional data alone for this study does not give us the opportunity to observe the social media activities of respondents over a longer period. Future studies could, therefore, include longitudinal data.Practical implicationsThe findings in this study suggest that faculties can modify their pedagogical activities to include social media and reflect some entertainment content, since it has an influence on student performance within the social media space.Social implicationsSM has a great influence on students' performance socially and academically; therefore, educational stakeholders like university authorities, faculties, parents and guardians, and the government should consider social media as a tool for attaining educational goals.Originality/valueThe study extends the use of UTAUT2, in understanding students' learning and behavior processes, by linking antecedents of adoption to the post-adoption effect.

The Role of the Social Media and Family Environment on Entrepreneurial Interest of Vocational School Students

“…According to Cooper et al (2020); Dzogbenuku et al (2021) The role of social media is recognized as being able to boost business, this is due to the ease of promoting a business. Students who use social media are often the target of market share for local brands, or selling online to their friends, for those who realize this can certainly provide motivation and interest to get entrepreneurship benefits through social media, not just being consumers.…”

“…Social media also facilitates everyone to connect with each other, promote goods at affordable costs so there is no need for banners, even with minimal capital and without the need to pay employees and rent a shop. According to Cooper et al (2020); Dzogbenuku et al (2021); Farinloye et al (2020); Greenhow et al (2020) social media has important indicators that include means of communication, access, and utilization. Easy communication, effectiveness and efficiency of social media that can be accessed anywhere and anytime is an alternative for students who in fact do not have large capital to try entrepreneurship.…”

“…The family environment is all the people around a person or group of people. Dzogbenuku et al (2021) family environment can be in the form of individuals or groups of families, playmates, neighbors, villagers, city residents, and the state. The social environment is an environment that describes the social and natural atmosphere in which humans live and grow.…”

“…Personality in interpersonal relationships will also be influenced by the intellectual environment. Dzogbenuku et al (2021); Wayne et al ( (2020); Mughairi et al(2020) The family environment is the peop-le or other people who may be affected and may be affected, so actually with the interaction between people, this will be necessary. The school environment includes living things in the form of people (ie family) who are closest to the surrounding environment.…”

“…Interest in entrepreneurship is the desire to carry out activities related to running entrepreneurship based on love. Dzogbenuku et al (2021) explains that student interest in entrepreneurship consists of: (1) Interest in starting entrepreneurship in the near future, (2) Interest in starting entrepreneurship in the next two years, (3) Interest in starting entrepreneurship for the long term, and (4) No interest in entrepreneurship. According to Mughairi et al(2020) individual entrepreneurship interest grows and develops according to various influencing factors and is not brought from birth.…”