2013
DOI: 10.1108/s1877-6361(2013)0000012008
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Social Media in Internal Communications: A View from Senior Management

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Cited by 7 publications
(7 citation statements)
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“…Internal communications can be viewed as a form of relationship-building ( Asif & Sargeant, 2000 ). By implementing two-way symmetrical internal communication, employees feel that they can express their thoughts ( Mazzei, 2010 ; Sedej & Justinek, 2013 ), their voices are heard, and they are empowered ( Pološki Vokić et al, 2020 ). Therefore, internal communication functions to maintain the relationship with internal stakeholders in the organization through sharing and receiving the information, including downward, upward, and horizontal communication ( Ćorić et al, 2020 ), and communicative actions represent a behavioral outcome of loyalty ( Mazzei, 2014 ).…”
Section: Literature Reviewmentioning
confidence: 99%
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“…Internal communications can be viewed as a form of relationship-building ( Asif & Sargeant, 2000 ). By implementing two-way symmetrical internal communication, employees feel that they can express their thoughts ( Mazzei, 2010 ; Sedej & Justinek, 2013 ), their voices are heard, and they are empowered ( Pološki Vokić et al, 2020 ). Therefore, internal communication functions to maintain the relationship with internal stakeholders in the organization through sharing and receiving the information, including downward, upward, and horizontal communication ( Ćorić et al, 2020 ), and communicative actions represent a behavioral outcome of loyalty ( Mazzei, 2014 ).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Internal communication flow is critical since it keeps the business performance running well ( Sedej & Justinek, 2013 ). This communication also contributes to organizational well-being, a collaborative environment, and organizational change ( Mazzei, 2010 ).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Especialmente en un contexto cambiante como el actual, donde las presiones económicas son cada vez mayores y el entorno es cada vez más complejo, la comunicación interna ha de ser flexible y adaptarse a las necesidades del negocio si quiere ser realmente efectiva (IC Kollectif, 2017; Sedej & Justinek, 2013). La comunicación interna es vital para la implementación efectiva del cambio organizacional, pues puede ayudar a evitar o reducir la resistencia al cambio (Daly et al, 2003;Elving, 2005).…”
Section: Contextounclassified
“…Probablemente una de las principales razones por la que muchas empresas dudan a la hora de introducir estas herramientas digitales en su entorno de trabajo (Sedej & Justinek, 2013) sean los riesgos que implica su uso, ya que cuando usan los medios sociales, los empleados dejan de ser anónimos, adquieren mayor visibilidad y es imposible controlar todo que se publica (Leonardi & Vaast, 2017;Walden, 2018).…”
Section: Contextounclassified
“…IC has to be flexible and tailored to the needs of the business if it wants to be really effective (Sedej;Justinek, 2013;Ruck y Welch, 2012), but it also has to provide relevant data that will allow the organisation to take decisions that are not solely based on intuition (Castillo-Esparcia; Villabona-Beltrán, 2018; Álvarez-Nobell; Lesta, 2011). Therefore, the IC needs to perform periodical planned measurements to evaluate the effectiveness of the messages and means it uses and, above all, the contributions it realises to reach a company´s strategic goals Volk, 2017;Watson;Noble, 2014) and its contribution to the profit and loss account (Cuenca;Verazzi, 2018, Martínez-Martínez: Fernández-Hurtado, 2018Slijepčević;Bovan;Radojević, 2018;IC Kollectif, 2018;Berceruelo, 2014).…”
Section: Introductionmentioning
confidence: 99%