Social media in disaster communication: A case study of strategies, barriers, and ethical implications

Lovari, Alessandro; Bowen, Shannon A.

doi:10.1002/pa.1967

Cited by 103 publications

(64 citation statements)

References 32 publications

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“…During each community crisis and pandemic people seek help, information, and stay informed on what is happening around us. The information circulated through the social media is quite useful to get awareness and information regarding the global scenario of the outbreak (Lovari & Bowen, 2020). This study finds that majority of the individuals, who participated in this study, are that of youngsters who interests actively to inform about the outbreak positions through their social media platforms.…”

Section: Discussionmentioning

confidence: 99%

Usage of social media during the pandemic: Seeking support and awareness about COVID-19 through social media platforms

2020

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Social media have become popularly use to seek for medical information and have fascinated the general public to collect information regarding corona virus pandemics in various perspectives. During these days, people are forced to stay at home and the social media have connected and supported awareness and pandemic updates. The present study aims at highlighting the present situation of Indonesian society, where the outbreak position is quite high. The study collects the data from social media users from March and April 2020. The data were also compiled from the secondary sources, like opinions, the literature and scientific articles from reputable journals. The total number of 348 responses were collected from respondents through random sampling technique, and the majority respondents show positive attitudes toward using social media as medical information instruments. The results demonstrate that social media have been used to seek social supports from the respondents' online networks and offline friends, relatives, and colleagues. The study also examines that the usage of social media platforms is perceived as easy and accessible to every individual for sharing, posting, and reacting to any medical information regarding the pandemic. Since people continue work from home, and ensuring the social distance, so, the majority of users have seen family and friends have provided support and attempt to raise awareness by sharing and circulating a range of information within their closed-social network.

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Section: Discussionmentioning

confidence: 99%

Usage of social media during the pandemic: Seeking support and awareness about COVID-19 through social media platforms

2020

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“…Strategies for citizen engagement via social media platforms have not been adequately deployed, although the importance of citizen engagement is widely acknowledged by government agencies. The use of social media by governments during public crises is hampered by both internal and external factors, such as insufficient resources, the digital divide, ethical considerations, and accountability [ 9 , 10 ]. Government agencies thus prefer to broadcast information and improve disease surveillance through social media, rather than initiate public conversation and engagement [ 11 - 13 ].…”

Section: Introductionmentioning

confidence: 99%

Factors Driving Citizen Engagement With Government TikTok Accounts During the COVID-19 Pandemic: Model Development and Analysis

Chen¹,

Chen²,

Wei³

et al. 2021

J Med Internet Res

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Background During the COVID-19 pandemic, growth in citizen engagement with social media platforms has enabled public health departments to accelerate and improve health information dissemination, developing transparency and trust between governments and citizens. In light of these benefits, it is imperative to learn the antecedents and underlying mechanisms for this to maintain and enhance engagement. Objective The aim of this study is to determine the factors and influencing mechanisms related to citizen engagement with the TikTok account of the National Health Commission of China during the COVID-19 pandemic. Methods Using a web crawler, 355 short videos were collected from the Healthy China account on TikTok (with more than 3 million followers throughout China), covering the period from January 21, 2020, to April 25, 2020. The title and video length, as well as the number of likes, shares, and comments were collected for each video. After classifying them using content analysis, a series of negative binomial regression analyses were completed. Results Among the 355 videos, 154 (43.4%) related to guidance for clinicians, patients, and ordinary citizens, followed by information concerning the government’s handling of the pandemic (n=100, 28.2%), the latest news about COVID-19 (n=61, 17.2%), and appreciation toward frontline emergency services (n=40, 11.3%). Video length, titles, dialogic loop, and content type all influenced the level of citizen engagement. Specifically, video length was negatively associated with the number of likes (incidence rate ratio [IRR]=0.19, P<.001) and comments (IRR=0.39, P<.001). Title length was positively related to the number of shares (IRR=24.25, P=.01), likes (IRR=8.50, P=.03), and comments (IRR=7.85, P=.02). Dialogic loop negatively predicted the number of shares (IRR=0.56, P=.03). In comparison to appreciative information, information about the government’s handling of the situation (IRR=5.16, P<.001) and guidelines information (IRR=7.31, P<.001) were positively correlated with the number of shares, while the latest news was negatively related to the number of likes received (IRR=0.46, P=.004). More importantly, the relationship between predictors and citizen engagement was moderated by the emotional valence of video titles. Longer videos with positive titles received a higher number of likes (IRR=21.72, P=.04) and comments (IRR=10.14, P=.047). Furthermore, for short videos related to government handling of the pandemic (IRR=14.48, P=.04) and guidance for stakeholders (IRR=7.59, P=.04), positive titles received a greater number of shares. Videos related to the latest news (IRR=66.69, P=.04) received more likes if the video title displayed higher levels of positive emotion. Conclusions During the COVID-19 pandemic, videos were frequently published on government social media platforms. Video length, title, dialogic loop, and content type significantly influenced the level of citizen engagement. These relationships were moderated by the emotional valence of the video’s title. Our findings have implications for maintaining and enhancing citizen engagement via government social media.

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“…E-ISSN: 2289-1528 https://doi.org/10.17576/JKMJC-2020-3602-26 occurs and after the disaster. Lovari and Bowen (2019) also found that the government tends not to evaluate messages after the disaster because they think the disaster is over.…”

Section: Literature Reviewmentioning

confidence: 99%

How Jokowi Communicates with the Public During Covid-19 Crisis: An Analysis of Tweets on Twitter

Prayoga

2020

JKMJC

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The coronavirus pandemic has caused mass fear and panic in Indonesia. Irrational behaviour is carried out by people ranging from panic buying to violating the government appeals and rules. This condition certainly leads to the importance of disaster communication carried out by an opinion leader. Therefore, the objective of writing this paper is to analyse how the disaster communication was carried out by Jokowi on Twitter during the Covid-19 pandemic. This research was conducted using data from President Jokowi's tweets (@jokowi) related to Covid-19 from January 1, 2020, to April 30, 2020. The number of tweets analysed was 150 tweets related to coronavirus from a total of 290 tweets. These tweets were collected automatically with the help of the Ncapture and NVIVO 12 analysis tools. However, the researcher also re-checked the data manually. The collected data is then encoded using Microsoft Excel. Finally, the data was analysed using quantitative content analysis. The results found that Jokowi has provided a wide variety of information, ranging from socialising policies related to the handling of COVID-19 in Indonesia to the extension of condolences to the affected patients. The use of photos and videos is also carried out by Jokowi to increase public awareness. Unfortunately, disaster communications were not carried out in advance before the pandemic occurred. It was only actively carried out when the pandemic had claimed many victims. Furthermore, coordination with many parties in providing the information is also crucial. Finally, Jokowi should use a hashtag (#) more often to reach a wider range of tweets.

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Social media in disaster communication: A case study of strategies, barriers, and ethical implications

Cited by 103 publications

References 32 publications

Usage of social media during the pandemic: Seeking support and awareness about COVID-19 through social media platforms

Usage of social media during the pandemic: Seeking support and awareness about COVID-19 through social media platforms

Factors Driving Citizen Engagement With Government TikTok Accounts During the COVID-19 Pandemic: Model Development and Analysis

How Jokowi Communicates with the Public During Covid-19 Crisis: An Analysis of Tweets on Twitter

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