Social Media in Agricultural Extension: Benefits and Challenges under Indian Context

Social media has emerged as a highly powerful tool in facilitating online social interactions and has shown tremendous potential in facilitating information exchange among individuals. It has been extensively used by farmers to tremendous increase in the number of smart-phones users during the last decade. A study was conducted during 2021-22 to find out the different social media being utilized by the farmers. A total of 140 progressive farmers who are using social media were randomly selected from purposively selected blocks of the Kota division of Rajasthan. Results of the study revealed that WhatsApp, YouTube, and Facebook were the most popular social media tools which are being used by farmers for sharing farm information. Keeping in touch with extension workers/ scientists, sharing or capturing information, and socializing with relatives /contact were major purposes for the farming community on social media sites. It can be concluded that social media would deliberately remain as a booster or supporter or enhancer to the farming community.

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“…The data from [11], Irungu et al [12], Balkrishna and Deshmukh [8], Thakur and Chander [9], and Gour [13].…”

Section: Different Social Media Being Utilized By the Farmersmentioning

confidence: 99%

Social Media Used by the Farmers in Sharing Farm Information

Meena

Goyal

et al. 2022

AJAEES

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“…Social media have eliminated communication hurdles and built decentralized channels of communication and opened the door for everybody to have a voice and engage in a democratic manner (Thakur & Chander, 2018).…”

Section: Implications For Nigeriamentioning

confidence: 99%

Digitization of agricultural extension system for effective management of emergency in Nigeria

Olagunju¹,

Adetarami²,

Koledoye³

et al. 2021

jae

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This paper presents challenges facing agricultural extension system in Nigeria most especially, during crises and emergencies, which necessitate the adoption of digitizing extension systems as a basis for improving farmers’ access to extension services during emergencies. The emergence of ICTs has given rise to digitization, which is the delivery of agricultural advice via audiovisual messages (video), interactive voice response (IVR) and short message services (SMS) among others. Efforts should be made by the stakeholders in agricultural extension to digitize the country's extension system by capitalizing on the existing enthusiasm among extension practitioners, and farmers using lessons of best practices from elsewhere.

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“…Mazher et al, 2003) emphasize the positive impact of electronic media as a source of agricultural information, it is important to ensure that such information sources are not exclusionary. Farmers in developing countries in particular, constitute economically and geographically marginalized groups which are at risk of digital exclusion and thereby social exclusion (Thakur & Chander 2018). Several information communication technology initiatives face challenges such as affordability, simplicity, accessibility, and scalability, which underscores the need for multipronged approaches to extension and advisory services to farming communities.…”

Section: Determinants Of Dtmv Awarenessmentioning

confidence: 99%

Scalability of Adaptation strategies to drought stress: the case of drought tolerant maize varieties in Kenya

Simtowe

Makumbi

Worku

et al. 2020

International Journal of Agricultural Sustainability

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Droughts have devastating effects on agricultural productivity and livelihoods, which triggers a quest for adaptation strategies such as the development and deployment of drought tolerant maize varieties (DTMVs). This study examines the scalability of DTMVs in Kenya using household survey data from eight counties. Results show that the 2018 DTMV adoption rate of 26% could be doubled to 52% as farmer knowledge constraints are alleviated, could potentially be further increased to 56% if seed access constraints are addressed, and even rise to 60% if seed affordability constraints are lifted. There is heterogeneity in scalability across counties attributable to differences in levels of scaling efforts. The use of electronic media appears to be a key success factor to create awareness about DTMVs but could exclude more marginalized households and communities, which highlights the need for multipronged awareness strategies. Scalability calls for public-private partnerships to foster a sustained supply of seed to the farming communities at competitive prices.

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Social Media in Agricultural Extension: Benefits and Challenges under Indian Context

Cited by 13 publications

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Social Media Used by the Farmers in Sharing Farm Information

Social Media Used by the Farmers in Sharing Farm Information

Digitization of agricultural extension system for effective management of emergency in Nigeria

Scalability of Adaptation strategies to drought stress: the case of drought tolerant maize varieties in Kenya

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