Social media engagement forms in government: A structure-content framework

Wukich, Clayton

doi:10.1016/j.giq.2022.101684

Cited by 16 publications

(5 citation statements)

References 60 publications

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“…In a recent study, Wukich (2022) addresses this issue by proposing a structure-content framework to characterize and encompass the various forms of social media engagement in government.…”

Section: Discussionmentioning

confidence: 99%

Best Practices for Municipalities to Promote Online Citizen Participation and Engagement on Facebook: A Narrative Review of the Literature

Guillaumie,

Vezina-Im,

Bourque

et al. 2024

Social Sciences

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The objective of this study is to identify the best practices of Facebook use for municipalities looking to communicate and interact with their citizens, with a particular impact for rural municipalities. A narrative review was conducted to identify the scientific and gray literature on research databases and Google, respectively. A thematic analysis of the data was conducted to summarize the main strengths, challenges, and recommendations to improve municipalities’ Facebook use. Our results showed many benefits of Facebook use for municipalities and elected officials, such as communicating efficiently with citizens. The main challenge identified was developing an effective communication strategy. Finally, several recommendations were found, such as making Facebook posts that appeal to citizens and promote discussion. These results will be useful in helping municipalities develop an effective Facebook communication strategy to improve online engagement and citizen participation for local governments.

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“…In a recent study, Wukich (2022) addresses this issue by proposing a structure-content framework to characterize and encompass the various forms of social media engagement in government.…”

Section: Discussionmentioning

confidence: 99%

Best Practices for Municipalities to Promote Online Citizen Participation and Engagement on Facebook: A Narrative Review of the Literature

Guillaumie,

Vezina-Im,

Bourque

et al. 2024

Social Sciences

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“…For instance, the popularity of a small but touristic municipality, or a strong “community effect” in a given place, may explain the high figures observed in outreach, and may provide an explanation to certain outliers. Third, a positive emulation seems to be created by the simultaneous activity of municipalities on several platforms, which calls for a better understanding of the municipalities’ social media and general communication strategy, and their effects on social media institutionalization (Wukich, 2022). And fourth, active adoption seems to be influenced by the characteristics of the population, as we observed higher figures regarding outreach especially in “younger” and “poorer” municipalities (Reddick and Norris, 2013).…”

Section: Discussionmentioning

confidence: 99%

Local governments’ communication on social media platforms: refining and assessing patterns of adoption in Belgium

Mabillard

Zumofen

Pasquier

2022

International Review of Administrative Sciences

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This article relies on the literature on technology adoption and empirical studies on social media adoption in the public sector to analyze the case of Belgian municipalities. Our objective is threefold as we aim to: (a) provide a new approach to assess the adoption of social media platforms by governments, (b) describe the current situation in Belgium through the concept of “active adoption” and (c) determine the main factors that relate to the uptake of Facebook in Belgian municipalities over 10,000 inhabitants. To achieve these objectives, we used software to retrieve quantitative data regarding Facebook adoption and institutionalization. Our results reveal that municipality size, median age and longevity on the platform are positively associated with the adoption of Facebook. In contrast, median income is, surprisingly, negatively associated with several dimensions of active adoption. These findings contribute to the literature on the factors related to social media use. In addition, the new ways of uncovering social media adoption and institutionalization patterns provide a solid conceptual approach for future research. For practitioners, our study provides municipalities with a better assessment framework and offers them a new model to evaluate social media adoption, underlining the fundamental difference between registration and “active adoption”. Points for practitioners This article provides a new approach to assess social media adoption and institutionalization patterns in public organizations. It offers a framework to evaluate social media adoption, underlining the fundamental difference between registration and ‘active adoption’. It also identifies the main factors that relate to the uptake of Facebook in Belgian municipalities over 10,000 inhabitants: population size, median age, median income and social media-related variables – that is, activity on Twitter and Instagram – as well as longevity on the platform.

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“…Social media (SM) allows organizations to facilitate their knowledge by sharing information with users (Wukich, 2022). It also enables organizations to understand and rapidly respond to the market's evolving needs.…”

Section: Introductionmentioning

confidence: 99%

How should B2B firms create image content for high social media engagement? A multimodal analysis

Singh

Gandhi

Kar

et al. 2023

IMDS

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PurposeThis study evaluates the effect of the media image content of business to business (B2B) organizations to accelerate social media engagement. It highlights the importance of strategically designing image content for business marketing strategies.Design/methodology/approachThis study designed a computation extensive research model based upon the stimulus-organism-response (SOR) theory using 39,139 Facebook posts of 125 organizations selected from Fortune 500 firms. Attributes from images and text were estimated using deep learning models. Subsequently, inferential analysis was established with ordinary least squares regression. Further machine learning algorithms, like support vector regression, k-nearest neighbour, decision tree and random forest, are used to analyze the significance and robustness of the proposed model for predicting engagement metrics.FindingsThe results indicate that the social media (SM) image content of B2B firms significantly impacts their social media engagement. The visual and linguistic attributes are extracted from the image using deep learning. The distinctive effect of each feature on social media engagement (SME) is empirically verified in this study.Originality/valueThis research presents practical insights formulated by embedding marketing, advertising, image processing and statistical knowledge of SM analytics. The findings of this study provide evidence for the stimulating effect of image content concerning SME. Based on the theoretical implications of this study, marketing and media content practitioners can enhance the efficacy of SM posts in engaging users.

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Social media engagement forms in government: A structure-content framework

Cited by 16 publications

References 60 publications

Best Practices for Municipalities to Promote Online Citizen Participation and Engagement on Facebook: A Narrative Review of the Literature

Best Practices for Municipalities to Promote Online Citizen Participation and Engagement on Facebook: A Narrative Review of the Literature

Local governments’ communication on social media platforms: refining and assessing patterns of adoption in Belgium

How should B2B firms create image content for high social media engagement? A multimodal analysis

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