2023
DOI: 10.1007/s13278-023-01048-1
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Social media discourse and voting decisions influence: sentiment analysis in tweets during an electoral period

Abstract: In a time where social media is fundamental for any political campaign and to share a message with an electoral audience, this study searches for a conclusion of the actual persuasion capacity of social media in the electors when they need to decide whom to vote for as their next government. For this, it compares the sentiment that Social Media users demonstrated during an electoral period with the actual results of those elections. For this analysis, it was used, as a case study, tweets mentioning the two maj… Show more

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Cited by 14 publications
(7 citation statements)
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References 46 publications
(61 reference statements)
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“…This approach analyzes how discourses produce and reproduce power structures (Ramanathan & Hoon, 2015). Media discourse refers to the way in which media outlets, such as newspapers, television, and the internet, present and construct meaning about particular topics or issues (Rita et al, 2023). It encompasses the language, images, and other forms of representation used in these media, as well as the ways in which these representations are organized and presented (Barkemeyer et al, 2018).…”
Section: Methodology Discourse Analysismentioning
confidence: 99%
“…This approach analyzes how discourses produce and reproduce power structures (Ramanathan & Hoon, 2015). Media discourse refers to the way in which media outlets, such as newspapers, television, and the internet, present and construct meaning about particular topics or issues (Rita et al, 2023). It encompasses the language, images, and other forms of representation used in these media, as well as the ways in which these representations are organized and presented (Barkemeyer et al, 2018).…”
Section: Methodology Discourse Analysismentioning
confidence: 99%
“…For each observation x i , find the closest cluster centroid and assign x i to that cluster, as shown in Equation (1).…”
Section: • Assignment Stepmentioning
confidence: 99%
“…Over the past two decades, social media has assumed a critical and transformative role in the daily lives of individuals worldwide. Current data reveal that a third of the global population engages with at least one social networking site for various purposes, particularly among the youth who, on average, spend over four hours online daily [1][2][3]. This surge in technology usage has necessitated adjustments to the emerging virtual landscape.…”
Section: Introductionmentioning
confidence: 99%
“…Besides social media -but in some cases through social media posts -SA found applications in domains such as healthcare [11][12][13][14], politics [15][16][17], public policy [18], psychology [19,20], marketing [21], scientific citations [22] business [23][24][25] and finance [26] and so on. In [27], the authors formulated a taxonomy of research topics in which the interested reader can seek additional information on SA application domains.…”
Section: Introductionmentioning
confidence: 99%