Boosting Institutional Identity on X Using NLP and Sentiment Analysis: King Faisal University as a Case Study
Khalied M. Albarrak,
Shaymaa E. Sorour
Abstract:Universities increasingly leverage social media platforms, especially Twitter, for news dissemination, audience engagement, and feedback collection. King Faisal University (KFU) is dedicated to enhancing its institutional identity (ID), grounded in environmental sustainability and food security, encompassing nine critical areas. This study aims to assess the impact of KFU’s Twitter interactions on public awareness of its institutional identity using systematic analysis and machine learning (ML) methods. The ob… Show more
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