Social Media Conceptualization and Taxonomy

Abstract

‘Social media’ has become a widely used term, and the subject of a growing body of academic research, but with little definitional consensus. The purpose of this article is to answer the question: what are social media? We examined existing scholarly definitions of the term ‘social media’ through a Lasswellian lens, by applying directed content analysis to a sample of 23 academic definitions retrieved from the top 179 cited papers on social media in the Web of Knowledge database. The present study makes two main contributions to the theorization of social media. First, we build on previous academic efforts to suggest an inclusive definition of social media based on Lasswell’s act of communication. Second, using the suggested definition, we categorize social media channels based on three dimensions, that is, user, content format and function. This taxonomy is illustrated by presenting a social media cube that aims to help practitioners, managers, researchers and developers to both classify existing social media platforms, and identify prospective ones.

Predictors of job seekers’ self-disclosure on social media

“…By doing so, self-disclosure and online image management were presented as co-creation processes, especially on social media which are inherently characterized by co-creation (El Ouirdi, El Ouirdi, Segers, & Henderickx, 2014). Future research is needed to re-examine these constructs in other contexts, with a particular focus on potential cross-cultural differences.…”

Reflexos das Mídias Sociais na Cultura Organizacional da Polícia Militar

“…A polícia tem empregado as MS para fortalecer a imagem institucional (Schneider, 2016); informar os cidadãos sobre crimes, incidentes e tráfego (Beshears, 2017); obter informações que contribuam com as investigações (Denef, Bayerl, & Kaptein, 2013); buscar interação e engajamento com a comunidade (Davis, Alves, & Sklansky, 2014;Sachdeva & Kumaraguru, 2015); e monitorar movimentos sociais e cidadãos suspeitos nas redes sociais da internet (Trottier, 2012;2015). Nesta direção, é possível admitir que as MS podem influenciar a cultura organizacional da Polícia Militar na medida em que atuam como elemento de comunicação, compartilhamento de conteúdo e interação social, promovendo o intercâmbio de elementos externos para dentro da organização e vice-versa (Pereira, Claret dos Santos, & Brito, 2006 Mídias sociais: conceito e características "Mídia social" tem sido um termo amplamente utilizado e objeto de um crescente corpo de pesquisas acadêmicas, mas com reduzido consenso sobre sua definição (Ouirdi, Ouirdi, Segers, & Henderickx, 2014). As definições de MS, em sua maioria, descrevem a sua função (ou propósito) e os canais utilizados para transmissão das mensagens (Mergel, 2014).…”

The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia

“…Theoretical framework for the study Knowledge Sharing (Tajudeen, Jaafar, & Ainin, 2017) Communication (Cao, Guo, Vogel, & Zhang, 2016) Decision Making (Jiang, Luo, & Kulemeka, 2016) Employee High Performance (Ouirdi, Ouirdi, Segers, & Henderickx, 2014) Organizational Performance (Gaál, Szabó, Obermayer-Kovács, & Csepregi, 2015) Journal of Marketing and Consumer Behaviour in Emerging Markets 1(7)2018 Grace Shalini A/P Radhakrishnan, Abdul Basit, Zubair Hassan…”

“…However, in the past, few studies combining employee high performance and organizational performance simultaneously were carried out on the topic of social media usage in the context of Malaysia and other parts of the world. For instance, some studies examine the infl uence of social media on employee work performance in China (Cao et al, 2016), knowledge sharing through social media to enhance job performance in Korea (Kwahk & Park, 2016), the link between social media and work, leadership, and work-life confl ict among professionals (Jiang, Luo, & Kulemenka, 2017), the relationship between social media usage and employee performance (Shami, Nichols, & Chen, 2014) in the United States, and a similar study was carried out to examine the impact of social media usage on employee performance in Europe (Ouirdi et al, 2014). The number of studies carried out to examine such impact in Malaysia is considered as zero or very few.…”