The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia

Abstract

The purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was measured using employee and organization performance. Questionnaires were developed and the items were measured using a Likert scale ranging from 1 to 5. This research takes on an explanatory approach and the sample consisting of 206 employees working in call center departments was recruited. The data was analyzed using SPSS 21 and AMOS 22 software. The results showed that only decision making has a positive and signifi cant impact on employee high performance and organizational performance. We found no signifi cant impact of the other two dimensions of social media usage (knowledge sharing and communication) on employee high performance and organizational performance. Therefore, this study suggests that top management in MNC companies as well as employees should consider social media usage for effective decision making to increase employee performance and organizational performance. This research contributes to existing studies on this topic, and future research could put emphasis on extending this research to another country or industry.

The Role of Social Media as Aids for Accounting Education and Knowledge Sharing: Learning Effectiveness and Knowledge Management Perspectives in Mainland China

“…They can also use it to learn international accounting standards and accounting methods in different countries. When multinational companies need to cooperate with other countries, social media can help accountants obtain accounting materials across the globe (Radhakrishnan et al, 2018 ).…”

A Soft Systems Approach to Knowledge Worker Productivity: A Purposeful Activity Model for the Individual

“…Today, much networking happens in the virtual world of the Internet or web through social media instead of face-to-face. Social media refers to applications or web sites that enable users to exchange information and provide tools to support the maintenance of relationships, aid in the discovery of potential relationships, and the conversion of potential ties into weak and strong ties (Shalini et al 2018;Van Zyl 2009).…”

Understanding Social Media Usage at Work from the Perspective of Social Capital Theory

“…Clausen et al (2019) stressed that social capital is an essential element in developing employee engagement, specifically work engagement. In addition, lack of studies on SM use and its influence on employee job performance in Malaysia (Radhakrishnan et al 2018), social capital is one of the critical variables in understanding the impact and outcome of SM use at work (Sheer and Rice 2017). Consequently, the integration of SCT and work engagement will contribute to the existing body of literature in the area of SM usage and job performance from the perspective of Malaysian culture, as Malaysians in general are more collectivistic in nature (Sumaco et al 2014;Jayasingam et al 2021).…”