Social Media Communicator Roles: A Scale

Carpenter, Serena; Lertpratchya, Alisa P.

doi:10.1177/2056305116632778

Cited by 5 publications

(6 citation statements)

References 74 publications

(90 reference statements)

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“…Furthermore, communicators are more generally framed as curators [19], or individuals who use a broader context to define ideas; influencing the way conversations and discourses are shaped and spread, they validate topics, possibly challenge them and tailor information in a certain way [18]. Related to social media communicators and new communicator roles, such influencers, bloggers, activists and campaigners, other studies have created broader role concepts, such as customer service provider, mobilizer, information disseminator, researcher, and community builder [20].…”

Section: Communicator Research and Science Communicationmentioning

confidence: 99%

Advocacy for Sustainability Communication: Unseen Potential of Queer Communicators in Environmental, Climate Change and Sustainability Science

Weder

Samanta

2021

Sustainability

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The story of climate change, of destruction and loss, is well represented in mass media around natural hazards and new scientific data (i.e., the newest IPCC report); in contrast, new concepts of restoration, eco-cultural identities, social change and sustainable development are not picked up in public discourses—similarly to how the voices of NGO communicators, activists or queer communicators are not heard in the media. Additionally, the growth of digital publishing technologies and related audience behavior not only influence public communication processes, but also challenge professional communicators, including journalists and PR professionals to scientists, artists and activists. With a series of explorative interviews in different cultural settings (Central Europe, Australia, New Zealand), we can show that queer communicators have the potential to cultivate a new understanding of sustainability communication as social conversation about sustainability, and thus, overcome the very visible old story about climate change and rather propagate the new story of sustainability and transformation. The interviews show that queer communicator advocacy focuses on mobilizing and initiating dialectic conversations, which includes community building and queering existing norms, thus choosing new pathways for communication for sustainability. The findings and the developed concept of advocacy for sustainability communication are discussed at the end of the paper, including a reflection on the limitations of the explorative character of the analysis and future research potential.

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Section: Communicator Research and Science Communicationmentioning

confidence: 99%

Advocacy for Sustainability Communication: Unseen Potential of Queer Communicators in Environmental, Climate Change and Sustainability Science

Weder

Samanta

2021

Sustainability

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“…Prinsip hipermedia dibangun dari keinginan membangun sistem melalui perangkat digital untuk mengembangkan dan memfasilitasi kecerdasan manusia (Nelson, 1981). Oleh karenanya, pada konteks hipermedia, media digital diposisikan sebagai medium untuk mendiseminasi pengetahuan, membangun relasi antara grup ataupun orang per orang (individual), menyasar target yang sesuai, dan membuat mereka yang terhubung dalam ruang lingkup tersebut menjadi lebih humanis (Carpenter & Lertpratchya, 2016). Ide dan literatur dalam media digital berfungsi sebagai "system of interconnected writings" (Nelson, 1981) sehingga semua elemen dalam dunia digital sebenarnya terhubung untuk membuat berbagai hal lebih sesuai.…”

Section: Secaraunclassified

Fact-Checking Journalism sebagai Platform Kolaborasi Human and Machine pada Jurnalisme Digital

Nurlatifah

Irwansyah

2019

komunikasi

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Fact-checking journalism becomes a new trend in journalism studies. The peculiarities of fact-checking journalism are the collaborations which developed beyond boundaries of the editorial room and conventions of journalism. Human and machine disruptions within fact-checking journalism are unavoidably developed into hypermedia organization. Collaboration is built amongst journalist, user, and digital media application in order to describe the whole factual context This paper reviews this phenomenon as main concept of hypermedia organization manifestation in fact-checking journalism.

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“…ist der Forschungsstand zum Berufsfeld des SMM deutlich überschaubarer. So liegen zwar einige Studien vor(Moretti & Tuan, 2015;Carpenter & Lertpratchya, 2016;Meske & Stieglitz, 2013;Neill & Moody, 2015), die eine Vielzahl unterschiedlicher Aufgaben sowie Funktionen von SMM beschreiben, diese kommen dabei aber zu teils widersprüchlichen Erkenntnissen. So lokalisieren Neill und Moody (2015) SMM im Branding sowie im Online-Management.…”

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Kampf um Legitimität: Positionierungsstrategien von Social-Media-Manager*innen im Feld der Unternehmenskommunikation

Rudeloff¹,

Walter²

2022

SCM

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Im Zuge der Digitalisierung der Unternehmenskommunikation ist in den vergangenen Jahren das Berufsbild des*der Social-Media-Manager*in (SMM) entstanden. Die vorliegende Arbeit hat zum Ziel, die Emergenz dieses Berufsbildes innerhalb des bestehenden Gefüges von Kommunikationsabteilungen in Unternehmen aus Perspektive von Bourdieus Feldtheorie zu betrachten. Im Mittelpunkt der Studie steht die Frage, wie es den SMM als relativ neuen Akteur*innen im Feld gelingt, Legitimität aufzubauen. Auf Basis einer qualitativen Inhaltsanalyse von Leitfadeninterviews mit SMM (N = 25) werden die internen Positionierungsstrategien der SMM untersucht. Die Ergebnisse zeigen, dass sich SMM primär über digitales inkorporiertes kulturelles Kapital positionieren. Dabei können drei Positionierungsstrategien unterschieden werden: Effektivitäts-, Effizienz- und feldexterne Strategien. Zudem werden über den Habitus vermittelte Zusammenhänge zwischen den sozialen Positionen der SMM im Feld und den jeweils eingesetzten Positionierungsstrategien deutlich. Mithilfe der Theoriewerkzeuge Bourdieus leistet die Studie einen Beitrag dazu, die Praktiken von SMM vor dem Hintergrund ihrer sozialstrukturellen Bedingtheit im Feld der Unternehmenskommunikation verstehbar zu machen.

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Social Media Communicator Roles: A Scale

Cited by 5 publications

References 74 publications

Advocacy for Sustainability Communication: Unseen Potential of Queer Communicators in Environmental, Climate Change and Sustainability Science

Advocacy for Sustainability Communication: Unseen Potential of Queer Communicators in Environmental, Climate Change and Sustainability Science

Fact-Checking Journalism sebagai Platform Kolaborasi Human and Machine pada Jurnalisme Digital

Kampf um Legitimität: Positionierungsstrategien von Social-Media-Manager*innen im Feld der Unternehmenskommunikation

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