Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness

Golmohammadi, Alireza; Gauri, Dinesh K.; Mirahmad, Hooman

doi:10.1177/10946705211072429

Cited by 8 publications

(5 citation statements)

References 59 publications

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“…Industries, including business (Hassan, Shiratuddin, & Ab Salam, 2015), education and higher education (Z. Ahmad, Ab Rahim, & Ya'acob, 2019), e-commerce (Hamid, Cheun, Abdullah, Ahmad, & Ngadiman, 2019), informal learning (Al-Sabaawi & Dahlan, 2019), and pro-environmental behaviour (Taha, Wu, Emea, Z. Ahmad et al, 2019) social media communication (Golmohammadi, A., Gauri, D. K., & Mirahmad, H. 2023). As a result of the advent of social media platforms like Facebook, WhatsApp, Instagram, and many others, 81% of Malaysians now actively use SM (Miller, 2021).…”

Section: Healthcare Persuasive Technologymentioning

confidence: 99%

Persuasive Technologies in using Social Media to Influence Behaviour Change in Malaysia

Kamalruzzaman

Din

Shamsuddin

et al. 2023

jABs

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The effective use of persuasive technology in social media can influence behaviour change. By 2020, 88.7% of Malaysians were active internet users, and various social media platforms to change users' behaviour had emerged via the internet. This paper examines how persuasive technology has been used in Malaysian health care and behaviour change over the past ten years. The goal is to discover how well technology has been used to change people's behaviour. The findings of this paper anticipate an in-depth study about underexplored topics, such as the most effective strategy to embed PT in Social Media applications to improve health. Keywords: Persuasive technology; behavioural change; social media eISSN 2514-7528 ©2023. The Authors. Published for AMER & cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), and cE-Bs (Centre for Environment-Behaviour StudiesCollege of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/jabs.v8i24.422

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Section: Healthcare Persuasive Technologymentioning

confidence: 99%

Persuasive Technologies in using Social Media to Influence Behaviour Change in Malaysia

Kamalruzzaman

Din

Shamsuddin

et al. 2023

jABs

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“…ability in develop product capable do winning persai n bro in the market. (Golmohammadi et al, 2023) H 1: differentiation product influential positive and significant to company competitiveness Quality is tips in a manner consistent and effective fulfil needs and expectations customers (Shelton, 1997). Pleasure customer related direct with quality their service accept (Loasby, 2010).…”

Section: Company Competitivenessmentioning

confidence: 99%

Analysis of Differentiation Strategies in Increasing Company Competitiveness in the Retail Industry

Putra¹,

Kadir²,

Munizu³

2023

Int. J. Multidiscipline. Approach. Res. Sci.

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Review and analyze impact of differentiation strategy product, differentiation strategy services, and differentiation strategy image of Alfa Retailindo (Carrefour) to Power competitive company on business retail in Makassar City to be objective main study this. People who shop at PT Alfa Retailindo (Carrefour) in 2023 will become subject study this. In study this, questionnaire sent to participant for gather information. There are 100 participants in survey used for compile study this. Analysis done with use regression double using SPSS 25. The results show that third type differentiation product, service and image role positive and significant in a manner statistics in increase Power competitive company industry retail PT. Alfa Retailindo (Carrefour). Findings show that Power competitive company increase along with growth differentiation product, differentiation service, and differentiation image.

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“…The integration and synergistic development of these media break down the barriers of traditional media and make the dissemination of information faster, more convenient and more comprehensive [18]. Literature [19] tries to analyze the current situation of social media communication, brand image and financial data of two large service companies, and then through advanced machine learning methods, conducts a comparative analysis, pointing out that the competitiveness of the industry is closely related to the publicity effect of social media. Service companies in various industries receive important insights.…”

Section: Introductionmentioning

confidence: 99%

IP Promotion and Integrated Media Communication of Regional Culture in Second- and Third-Tier Cities Based on Bayesian Viewpoint Evolution Modeling

Kang,

Kim

2024

Applied Mathematics and Nonlinear Sciences

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With the rapid development of Internet media in recent years, the main position of IP promotion and dissemination of urban regional culture has shifted from traditional media to new media mainly based on mobile Internet. This paper takes the viewpoint evolution model as a research tool, decides the best choice for decision-making based on the quality value of the main evidence, and adjusts its viewpoint using Bayes’ rule. The analysis includes both positive and negative perspectives on the issue of promoting regional cultural communication in second and third-tier cities through IP promotion and integrated media. Finally, we discuss the mechanism of the communication of the regional culture of second and third-tier cities through the integrated media and analyze the influence of the integrated media communication effect on the regional culture of second- and third-tier cities through the Bayesian model of improving the evolution of viewpoints. The results show that in the process of evolution, the group of people who agree with the positive view is 0.483, while the group of people who hold the negative view is only 0.223. In addition, ‘Culture X’s’ enhancement through the melting media has resulted in a nearly 1.8 million increase in the number of cultural program broadcasts on the entire network. The best way to combine the advantages of both is to promote regional culture in second and third-tier cities through integrated media, as suggested by this. This study has the potential to provide an optimization strategy for promoting and disseminating regional culture in second and third-tier cities, which has significant strategic value.

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Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness

Cited by 8 publications

References 59 publications

Persuasive Technologies in using Social Media to Influence Behaviour Change in Malaysia

Persuasive Technologies in using Social Media to Influence Behaviour Change in Malaysia

Analysis of Differentiation Strategies in Increasing Company Competitiveness in the Retail Industry

IP Promotion and Integrated Media Communication of Regional Culture in Second- and Third-Tier Cities Based on Bayesian Viewpoint Evolution Modeling

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