IP Promotion and Integrated Media Communication of Regional Culture in Second- and Third-Tier Cities Based on Bayesian Viewpoint Evolution Modeling
Heyan Kang,
Kiesu Kim
Abstract:With the rapid development of Internet media in recent years, the main position of IP promotion and dissemination of urban regional culture has shifted from traditional media to new media mainly based on mobile Internet. This paper takes the viewpoint evolution model as a research tool, decides the best choice for decision-making based on the quality value of the main evidence, and adjusts its viewpoint using Bayes’ rule. The analysis includes both positive and negative perspectives on the issue of promoting r… Show more
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