Social media as stakeholder engagement tool: <scp>CSR</scp> communication failure in the oil and gas sector

Pizzi, Simone; Moggi, Sara; Caputo, Fabio; Rosato, Pierfelice

doi:10.1002/csr.2094

Cited by 32 publications

(28 citation statements)

References 83 publications

(143 reference statements)

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“…In contrast, only 12.13% is based on economic content. These results are in line with previous studies on CSR disclosure (e.g., Pizzi et al 2020;Schroder 2021), according to which there is a need to communicate issues that overcome the economic dimension, going deeper into socially responsible actions and policies. However, the average rate of likes shows that philanthropic and legal issues generate a similar level of engagement (i.e., mean of likes for philanthropic posts = 25.3; mean of likes for legal posts = 25.3).…”

Section: Resultssupporting

confidence: 91%

“…Following previous studies on this theme (Pizzi et al 2020;Schroder 2021), the present paper aims to investigate the level of CSR disclosure and its corresponding degree of stakeholder engagement of UNISA through Twitter.…”

Section: Methodsmentioning

confidence: 99%

“…Moreover, despite the character limitation of Twitter posts, the shortness of the messages can reach a broader audience and companies can publish more frequently (Kim et al 2014). Accordingly, Twitter has been considered a suitable social network to build engagement (Pizzi et al 2020).…”

Section: Methodsmentioning

confidence: 99%

“…The data analysis has been structured in three sub-steps (Figure 1): (1) dictionary-based content analysis using a supervised machine learning technique through NVivo software, (2) manual content analysis performed by two coders independently, and (3) results integration. The authors have developed a thematic dictionary adapting the coding framework that Pizzi et al (2020) and Nicolò et al (2021a) proposed. In particular, using the CSR theoretical paradigm that Carroll (1991) formulated, four items have been identified (i.e., economic responsibility items, ethical responsibility items, philanthropic responsibility items, and legal responsibility items).…”

Section: Methodsmentioning

confidence: 99%

“…Since UNISA's tweets are in Italian, a group of words has been developed in Italian and then translated into English in order to avoid linguistic bias (Esposito et al 2021b). The authors have developed a thematic dictionary adapting the coding framework that Pizzi et al (2020) and Nicolò et al (2021a) proposed. In particular, using the CSR theoretical paradigm that Carroll (1991) formulated, four items have been identified (i.e., economic responsibility items, ethical responsibility items, philanthropic responsibility items, and legal responsibility items).…”

Section: Methodsmentioning

confidence: 99%

See 4 more Smart Citations

Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno

Esposito

Sessa

Sica

et al. 2021

Administrative Sciences

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Over the last few decades, stakeholders’ growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders’ engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical interactions. Based on these premises, this study aims to dive deep into the use of social media to communicate CSR strategies in the university context by exploring the case of the University of Salerno. To this end, all posts published by the University of Salerno’s official Twitter account from 2015 to 2021 have been extracted and analyzed. Accordingly, the degree of interactions with stakeholders and the communication direction and balance level have been examined based on Carroll’s pyramid. Findings show a higher level of engagement for CSR posts and, in particular, for the philanthropic dimension. Results also highlight that, during the COVID-19 pandemic, the University of Salerno has empowered CSR disclosure through Twitter. The methodology adopted could be replicated for other universities to understand better how public universities use social media to involve a broader range of stakeholders in their CSR practices.

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Section: Resultssupporting

confidence: 91%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

See 3 more Smart Citations

Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno

Esposito

Sessa

Sica

et al. 2021

Administrative Sciences

View full text Add to dashboard Cite

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Interpreting stakeholder ecosystems through relational stakeholder theory: The case of a highly contested megaproject

Corazza,

Cottafava,

Torchia

et al. 2023

Bus Strat Env

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Managing stakeholders' concerns in megaprojects with an inclusive and ethical vision is a current open challenge. To overcome company‐centered stakeholder‐management practices, an ecosystem view, (i.e., one based on the network of relationships among involved stakeholders), should be adopted by designing bottom‐up participatory stakeholder mapping processes that include the stakeholders affected by the construction of a megaproject. This paper presents an analysis of the stakeholder ecosystem of a contested megaproject in Italy (the Turin–Lyon high‐speed rail) aimed at identifying similarities and discrepancies in stakeholder identification and prioritization between the managers' perception and an ecosystem point of view. The study followed a mixed‐method approach. By coding the self‐declared statements from 21 interviews with middle and top managers of the organization in charge of the construction and visualizing the emerging network of actors through a social network analysis and the use of centrality degrees, the most relevant stakeholders are identified. Our findings reveal how the prioritization of stakeholders obtained through the centrality degrees significantly differs from what the managers declare in reference to the concept of salience, highlighting how a bottom‐up stakeholder mapping process—by including the stakeholders themselves in the mapping process—should be designed and reiterated during the whole life of a megaproject in order to adopt an inclusive stakeholder management approach.

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Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response

Lim

Lee

2022

Corp Soc Responsibility Env

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This research examined consumer responses to a company's communication of its corporate social responsibility (CSR) initiatives. Two prestudies verified the impact of company-cause fit and message specificity on consumer skepticism toward CSR initiatives. These studies also showed that the resulting skepticism mediated the consumer responses. The main study explored how company-cause fit and message specificity jointly influenced consumer skepticism and how this could be mediated by cognitive fluency. The results demonstrate that company-cause fit and message specificity interacted and influenced consumer skepticism. In addition, cognitive fluency was found to be the key factor that explained this joint impact. These results explain how skepticism influences consumer responses to CSR. Theoretical and practical suggestions for effective CSR communication are provided.

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Social media as stakeholder engagement tool: CSR communication failure in the oil and gas sector

Cited by 32 publications

References 83 publications

Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno

Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno

Interpreting stakeholder ecosystems through relational stakeholder theory: The case of a highly contested megaproject

Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response

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