Social Media Adoption in Higher Education:  a Case Study of Universiti Utara Malaysia

Hashim, Kamarul Faizal; Zamani, Muhammad Afif; Othman, Muhammad Fuad; Othman, Zaheruddin; Azhar, Alias

doi:10.11113/jt.v77.6040

Cited by 3 publications

(3 citation statements)

References 14 publications

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“…From a faculty member adoption point of view, researchers are interested in examining: 1) how faculty members use the social media application, 2) what are the barriers/obstacles and challenges faced by faculty members when using the social media application for teaching and 3) factors that promote use of social media applications among faculty members [18][33][40] [41]. Previous studies indicated that faculty adoption of social media is still at the early majority adoption level [4]. At this level of adoption, faculty members agreed on the importance and success of adopting the social media application but, they are still cautious on giving their full commitment and efforts in using this application for teaching purposes.…”

Section: Social Media Use For Teaching and Learningmentioning

confidence: 99%

See 1 more Smart Citation

Social Media for Teaching and Learning within Higher Education Institution: A Bibliometric Analysis of the Literature (2008-2018)

Hashim¹,

Rashid²,

Atalla³

2018

Int. J. Interact. Mob. Technol.

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Research on the topic of social media for teaching and learning in the higher education have received much attention from academia and practitioners. Social media technology was acknowledged not only as an important communication tool between faculty members and students but also shows great potential as the next social learning platform that better serves the teaching, learning and administration of a higher education institute. Its informal setting allows more flexibility for both students and faculty members to teach and learn anywhere and everywhere. Despite its important, little is known about how this research topic is evolving within the literature. Hence, using a bibliometric analysis technique this study examines the trends, topics, and challenges addressed by previous research for the past ten years (2008-2018). The paper ends by discussing future research directions related to this topic.

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Section: Social Media Use For Teaching and Learningmentioning

confidence: 99%

“…The new generation of students whom social media have heavily penetrated their lives has transformed the teaching delivery approaches [4]. HEI integrated the use of social media with their existing learning management system platform to provide students with better learning experiences.…”

Section: Introductionmentioning

confidence: 99%

Social Media for Teaching and Learning within Higher Education Institution: A Bibliometric Analysis of the Literature (2008-2018)

Hashim¹,

Rashid²,

Atalla³

2018

Int. J. Interact. Mob. Technol.

Self Cite

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“…Most of previous researches, centered on the 030003-2 importance of social media to students [14][17][18] [19]. There were studies done previously on academia, however most of it aimed to explore the application of social media for teaching purposes [20] [21]. Therefore, this study will extend the research regarding social media utilization by focusing towards academia perspectives on how they use it for the purposes of knowledge sharing, what are the factors that encourage them to engage in this behavior (i.e.…”

Section: Research Problemmentioning

confidence: 99%

The impact of knowledge sharing through social media among academia

Ghazali

Sulaiman²,

Zabidi³

et al. 2016

AIP Conference Proceedings

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The world of research require researcher, academia and lecturers to share knowledge among them. With the invention of social media, knowledge sharing process has been more effective and easy. Previously, there were numerous researches done to investigate the effect of social media utilization for public used. There were also study that aimed to study social media effects in educatioanal sector but those study were centered around student's perspective. Less consideration is given towards academia's perspective. Therefore, this study is directed to explore other niche area on knowledge sharing environment where it will focused on the effects of social media on knowledge sharing among academia. Initially, literature review analysis was done to discover the potential factors that encourage academia to engage in social media. Ability to facilitate communication, idea generation and group establishment are the most cited reasons. Not only that, this paper will highlight the significance of performing this study. In conclusion, there is no doubt that social media do enhance and upgrading the knowledge sharing process thus assisting academia in their scholarly work.

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Influence of Social Networks on Students' Choice of a University: A Case of St Augustine University of Tanzania

Sojo

Jotta

Ngussa

2022

EAJESS

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The main objective of this study was to establish the influence of social networks on students’ choice of a university using the descriptive research design. Simple random sampling method was used to select 138 out of 1553 potential respondents to fill the questionnaire. Data analysis involved descriptive statistics in terms of frequencies and percentages through the Statistical Package for Social Sciences. This study established that majority of students used the social media platform in getting information regarding their current university. Instagram was found to be the mostly preferred social media site to provide information about the university. The study recommends that universities should develop and make use of social media platforms which work better in attracting potential students to join so as to increase the number of students. Top management teams should support the use of identified social media platforms in attracting potential students to join. Finally, universities should identify potential students and ask them to recommend their friends to choose the same university.

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Social Media Adoption in Higher Education: a Case Study of Universiti Utara Malaysia

Cited by 3 publications

References 14 publications

Social Media for Teaching and Learning within Higher Education Institution: A Bibliometric Analysis of the Literature (2008-2018)

Social Media for Teaching and Learning within Higher Education Institution: A Bibliometric Analysis of the Literature (2008-2018)

The impact of knowledge sharing through social media among academia

Influence of Social Networks on Students' Choice of a University: A Case of St Augustine University of Tanzania

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