Social Media Acceptance and Usage by Business Communication Faculty

Abstract

Social media are an ubiquitous, technological phenomenon, permeating both personal and professional lives. Increasingly, business professionals use social media at work, yet it is often omitted from the business curriculum. This qualitative study investigated business communication faculty members’ perceptions and usage of social media in classroom and business contexts. Data were collected via interviews and course syllabi review. Interviews were transcribed and coded using an adapted technology acceptance model. Overall, participants accepted social media’s importance as a business tool but did not reach a consensus about its inclusion in the curriculum. Guidelines for addressing social media in the business communication classroom are presented.

The Use of Instagram Stories at the Age of COVID-19 Pandemic

“…This has to do with how strong people intend to take certain actions (Malhotra & Galletta, 1999). The perceived usefulness describes the user's understanding of how relevant social media is used, while the perceived ease of use refers to the convenience of users using the mentioned social media (Sapkota & Vander Putten, 2018). In the case of online communities, the perceived benefits are information acquisition, information exchange, and relationship building (Chung et al, 2010).…”

“…These subjective norms and perceived controls can be considered as part of the external factors that can affect PU and PEOU. These external factors include circumstances, experiences, and external influences that can affect the acceptance of the use of technology (Sapkota & Vander Putten, 2018). This article will elaborate on the use of the Stories feature on Instagram during COVID-19 for active users who live in the red zone of the spread of COVID-19 in Indonesia.…”

Social media usage by higher education academics: A scoping review of the literature

“…Donelan (2016) found that the main barriers offered by academics for not using social media included lack of time (time to learn and use social media); lack of confidence, ability and skills; lack of interest; and negative perceptions (particularly with regard to the use of Twitter and blogs) in terms of the usefulness of social media to complement learning and teaching. More recently, Sapkota and Vander Putten's (2018) study on social media in learning and teaching established that although academics accepted the importance of social media as a tool to use in business, they could not agree on its inclusion in the curriculum. Mansour's (2015) study compared challenges of users and non-users of social media: users cited a lack of trust regarding SNSs and a lack of training as significant challenges for ongoing use, while non-users displayed a lack of awareness of, as well as interest and trust in SNSs.…”

Literasi Media Sosial pada Pustakawan Perguruan Tinggi Negeri

“…Media sosial merupakan salah satu produk dari berkembangnya teknologi informasi yang bermula pada intranet dan jaringan pribadi (Mutula, 2013). Media sosial menjadi istilah pemersatu dari adanya fenomena media digital yang ada, seperti situs jejaring sosial, microblog, social news, blog comments and forums, bookmarking dan lain sebagainya (Ahenkorah-Marfo & Akussah, 2016;Vanwynsberghe, et al, 2015), di mana media sosial sendiri telah menjangkau kehidupan pengguna, baik professional maupun non-professional (Sapkota & Putten, 2018;Dlamini & Johnston, 2018;Fasae & Adegbilero-Iwari, 2016;Whiting & Williams, 2013;Tench & Jones, 2015;Henderson, et al, 2017;Chikandiwa, Contogiannis, & Jembere, 2013). Hal ini didukung oleh penelitian yang dilakukan oleh Moreno et al (2015) tentang penggunaan media sosial pada lebih dari 2710 para ahli komunikasi.…”