“…Usually, they refer to a variety of services, such as social networking sites (e.g., Facebook, LinkedIn), blogs, wikis, content communities (e.g., YouTube, Flickr, SlideShare), and virtual worlds (e.g., Second Life, World of Warcraft). Drawing from existing definitions and theories, it appears that social media has some common characteristics: (i) Web 2.0 philosophy (Kaplan and Haenlein, 2010), (ii) sharing (Fuchs, 2015;Meikle, 2016), (iii) social networks (Boyd and Ellison, 2008), (iv) new forms of socialisation (Obar and Wildman, 2015). All of these features make social media a Vol.…”