Social marketing: the state of play and brokering the way forward

Gordon, Ross; Russell‐Bennett, Rebekah; Lefebvre, R. Craig

doi:10.1080/0267257x.2016.1199156

Cited by 119 publications

(101 citation statements)

References 92 publications

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“…Being the main contributions to the females' behavioural change, breast cancer awareness could be facilitated by providing several social marketing strategies (Bastami et al, 2018;Gordon, Russell-Bennett, & Lefebvre, 2016;Schillinger et al, 2018). Associated with perceived barriers, clinical physicians could call up the patients to remind them of annually clinical breast examinations and ease them by setting up a check-up appointment (Ersin et al, 2015;Farajzadegan et al, 2016).…”

Section: Findings and Discussionmentioning

confidence: 99%

Factors That Influence Females’ Intention towards Breast Cancer Early Diagnosis

Chin¹,

Mansori²

2018

CCO

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Despite the advanced medical technology nowadays, breast cancer incidence rate is still increasing worldwide. This is due to females lack of knowledge and awareness about the breast screening. Therefore, the objective of this study is to explore the factors that influence females’ intention towards breast cancer early diagnosis with health belief model and provide practical recommendations. To evaluate the proposed hypotheses in this study, 600 self-administrated questionnaires were distributed to Malaysian female who is 18 years old and above with the usage of non-probable sampling approach (convenience sampling approach). Given that, the findings demonstrate perceived barriers has the greatest impact towards females’ breast cancer early diagnosis intention, followed by perceived severity and perceived susceptibility. The contribution of this study is to evaluate the relationships between perceived severity, perceived susceptibility and perceived barriers towards females’ breast screening intention with the mediating variable of attitude. To support this, health believe model and theory of planned behaviour are employed in this research.

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Section: Findings and Discussionmentioning

confidence: 99%

Factors That Influence Females’ Intention towards Breast Cancer Early Diagnosis

Chin¹,

Mansori²

2018

CCO

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“…Little is known about the integration of gender considerations in social marketing [46,47]. Similarly, despite recent calls to action, there is a dearth of literature examining the gendered dimensions of NTDs [15,[48][49][50] and, to our knowledge, none that examine gendered dimensions of NTDs in social marketing interventions.…”

Section: Rationalementioning

confidence: 99%

The gender responsiveness of social marketing interventions focused on neglected tropical diseases

Pastrana

Somerville

Suggs

2020

Global Health Action

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Background: Gender is a determinant of health that intersects with other social stratifiers to shape the health and well-being of populations. Despite the recognition of gender in the global health agenda, limited evidence exists about the integration of gender considerations in interventions, including social marketing interventions, for the prevention and control of neglected tropical diseases. Social marketing is an ethical approach to behavior change aiming to benefit individuals, communities, and society. Since behaviors are gendered and affect disease transmission and healthcare patterns, one would expect social marketing interventions to be gender responsive. Objective: This study aims to understand the extent to which social marketing interventions focusing on neglected tropical diseases are gender responsive. Methods: This study uses data from social marketing interventions collected in a systematic review, this study examined 20 interventions addressing eight neglected tropical diseases in 13 countries. A modified version of the World Health Organization Gender Assessment Tool (GAT) was used to determine the gender responsiveness of the interventions, which was complemented by coding for intersectional sex and gender data. These results are presented in 12 themes. Results: One schistosomiasis intervention implemented in China was assessed as gender responsive. It was not possible to answer many questions from the GAT due to limited data reported in the publications describing the interventions. Despite this, strengths and limitations were found in all the interventions in relation to the use of sex and gender concepts, the disaggregation of data, the consideration of environmental factors, and the involvement of women or men in the different stages of the interventions. Conclusions: Many interventions showed positive actions towards gender responsiveness. However, only one was classified as gender responsive. Others failed to supply enough data for assessment. Recommendations about how sex and gender could be integrated into social marketing interventions are provided.

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“…In the following years, a shift from initial social marketing conceptualisation was evident, with a behaviour focus gaining prominence in the field (for example, Albrecht, 1997, Andreasen, 1994. Importantly, Andreasen (1994) argued the end goal of social marketing must be behavioural change and this view is widely supported by social marketing practitioners today (for example, Andreasen, 1994, Albrecht, 1997, Smith, 1998, French and Blair-Stevens, 2006, Donovan and Henley, 2010, Lee and Kotler, 2011, Almestahiri et al, 2017, Gordon et al, 2016. The first consensus definition of social marketing was reached in 2014 (AASM, 2016) and it reflects the dominant research and practical focus in the field, namely behaviour.…”

Section: Introductionmentioning

confidence: 99%

Rethinking behaviour change: a dynamic approach in social marketing

David

Rundle‐Thiele

2019

JSOCM

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Purpose-While awareness of social, health and environmental consequences of our collective action are growing; additional efforts are required to deliver the changes needed to affect the greater good. A review of the literature indicates that research efforts may be misdirected. Drawing from empirical data where a total of 161 caregivers reported changes in their child's walking behaviour following a month long social marketing program, this paper illustrates differences between behaviour and behaviour change. Design/methodology/approach-Data analyses involved use of multiple linear regression on static followed by dynamic measures of behaviour and behavioural change and their respective determinants. The static model used variables reported by caregivers after program participation, while the dynamic measures used change scores for all variables reported (T2-T1). Findings-Results from the static model showed that only intentions and barriers explained behaviour at Time point 2. In contrast, findings from the dynamic data analysis indicated that a change in injunctive norms (important others' approval of the child walking to school) explained a change in walking to and from school behaviour. Taken together, the results of the current study suggest research attention needs to be directed towards dynamic methodologies to re-centre research attention on behavioural change and not behaviour, which dominates current practice. Originality/value-This paper offers a foundational step to support the research community to redirect research efforts from understanding behaviour to focussing research design and theoretical development on behavioural change. Theories of behaviour change are needed to affect the greater good.

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Social marketing: the state of play and brokering the way forward

Cited by 119 publications

References 92 publications

Factors That Influence Females’ Intention towards Breast Cancer Early Diagnosis

Factors That Influence Females’ Intention towards Breast Cancer Early Diagnosis

The gender responsiveness of social marketing interventions focused on neglected tropical diseases

Rethinking behaviour change: a dynamic approach in social marketing

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