Despite the advanced medical technology nowadays, breast cancer incidence rate is still increasing worldwide. This is due to females lack of knowledge and awareness about the breast screening. Therefore, the objective of this study is to explore the factors that influence females’ intention towards breast cancer early diagnosis with health belief model and provide practical recommendations. To evaluate the proposed hypotheses in this study, 600 self-administrated questionnaires were distributed to Malaysian female who is 18 years old and above with the usage of non-probable sampling approach (convenience sampling approach). Given that, the findings demonstrate perceived barriers has the greatest impact towards females’ breast cancer early diagnosis intention, followed by perceived severity and perceived susceptibility. The contribution of this study is to evaluate the relationships between perceived severity, perceived susceptibility and perceived barriers towards females’ breast screening intention with the mediating variable of attitude. To support this, health believe model and theory of planned behaviour are employed in this research.
Tourism shopping has become an important motive for traveling. Yet, research on tourists' satisfaction and loyalty towards shopping malls is still in the nascent stage. Given that, the objective of this study is to examine and justify the factors that influence tourists' satisfaction during their shopping experiences. To test the proposed hypotheses of this study, 1000 self-administrated questionnaires were distributed using the convenience non-probability sampling method among international tourists who have visited the mega shopping malls in Malaysia. The findings revealed that variables like communication, accessibility, and convenience, tangibility and facilities, pleasure and entertainment, as well as product assortment have a positive and significant impact on tourists' satisfaction and loyalty in the shopping malls. The contribution of this research is to evaluate the relationships between the variables and tourists' shopping satisfaction. The findings of this research can assist the shopping mall management team to provide more tailor-made products and experience for tourists. In line with this, the theory of planned behavior, the disconfirmation model and stimulus-organism-response model are applied in this study.
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