Social Marketing On The Russian Market: Problems And Prospects

Abstract

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Improving An Integrated Approach To Managing A Medical Organization

“…Using an integrated approach to managing all divisions of the organization allows you to find common ground for each individual element of the system. This, in turn, will allow you to identify the most productive moments in using the advantages of the entire system to achieve a single goal of the organization -high-quality and timely provision of medical services (Korzhova et al, 2019).…”

Visual And Cross-Merchandising Features In Online Art-Materials Stores In Russia

“…Trade aggregators have less richness of the range, offering only the most popular products on the mass market, but significantly win in price, offering similar ones at a price lower by about a third (Kirillova et al, 2019;Korzhova et al, 2019). None of these Russian marketplaces shows any specific signs of visual and cross-merchandising of an art-materials store, except for the offer of related products (for example, a sketchbook when buying pencils, and vice versa).…”