Social marketing: can we utilize marketing concepts and techniques for the promotion of social objectives?

Abstract

Abdelaziz was also the former Head of the Public Relations and Advertising Department and the former Dean of the Faculty of Mass Communication, Cairo University. He is also an expert of social marketing and media campaigns in Egypt and the Arab world and a member of the Board of Trustees of the Egyptian Radio and TV Union. Taking into consideration his wide experience in the media field, prof. Abdelaziz was appointed as the head of the Media Studies Sector Committee at the Supreme Council of Universities. Moreover, Prof. Abdelaziz is a renowned expert in public opinion measuring studies and political marketing. He is also the founder and owner of Ro2yaa advertising agency.