“… Agri-tech start-up profile/characteristics | Number of employees, area of business, vision and mission | - | Online survey (through questionnaire); interview, secondary data | 2. | Characteristics and form/type of social innovation | Purpose, products/services offered, ways of creation, context, mental models, evaluation criteria of SI as defined by start-ups; implementation area of SI | Rabadijeva et al ( 2017 ); Brooks ( 1982 ) in Lisetchi and Brancu ( 2014 ); Agostini et al ( 2016 ); Avelino et al ( 2019 ); Cajaiba-Santana ( 2014 ); Dall-Orsoletta et al ( 2022 ); Daniel and Jenner ( 2022 ); Dionisio and de Vargas ( 2020 ); Grilo and Moreira ( 2022 ); Iwamoto and Cançado ( 2020 ); Mulgan et al ( 2007 ); Nicholls and Dees ( 2015 ); Pol and Ville ( 2009 ); Solis-Navarrete et al ( 2021 ); van der Have and Rubalcaba ( 2016 ); Weerawardena and Sullivan Mort ( 2006 ); González and Alonso ( 2022 ); Tidd and Bessant ( 2009 ) | Online survey, interview, secondary data |
3. | Characteristics of the adopter (the farmers) | Level of education, location, socio-cultural aspects, age, digital literacy, social system | Rogers ( 1995 , 2003 ); Fatmawati ( 2019 ); Bianchi et al ( 2017 ); Abrahamson ( 1991 ); Abrahamson and Rosenkopf ( 1993 ; 1990) | Online survey; Interview |
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