“…Faculty of Education, The University of Western Ontario, 1137 Western Road, London, Ontario N6G 1G7, Canada. Email: enowick2@uwo.ca adjective checklists (Gash & Coffey, 1995), or rating scales about behavioural intent (Roberts & Lindsell, 1997), social distance (Abrams, Jackson, & St. Claire, 1990), or perceived social competence (Smith & Williams, 2001). Such measures allow researchers to quantify attitudes towards persons with learning or physical difficulties as neutral, moderate, or intense in magnitude, and as positive or negative in direction.…”