Social Emotions and the Legitimation of the Fertility Technology Market

Mimoun, Laetitia; Trujillo-Torres, Lez; Sobande, Francesca

doi:10.1093/jcr/ucab043

Cited by 17 publications

(6 citation statements)

References 60 publications

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“…In an omnichannel environment, technologies are crucial to creating an integrated experience among channels (Graham and Smart, 2010). Technology can be considered for its sake alone (Mosquera et al , 2018) but can also be presented in the context of customer perception (Mimoun et al , 2022; Miltgen and Slama, 2022). Customer perception of technology in omnichannel retail encompasses a customer's impressions, awareness or consciousness about their technology use during shopping.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry

Szozda

2023

JFMM

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PurposeThe aim of the study presented in this paper is to investigate the interrelationships among technologies in retail, webrooming and showrooming purchase intentions and customer experience.Design/methodology/approachThe study was conducted in the fashion industry in three fashion groups: LPP, CCC and Inditex, which declare to use omnichannel solutions in their supply chains. The study focusses on 825 customers drawn from the emerging market in Poland. The research follows the partial least squares path model procedure.FindingsBased on the study, it was concluded that out-store technologies are positively associated with omnichannel purchase intentions and also positively associated with cognitive and affective customer experience. This study proves that the boundary between traditional and online stores is beginning to blur, and thanks to new technologies, customers can experience traditional shopping resembling online shopping, and vice-versa.Research limitations/implicationsAlthough the results provide several major contributions to theory and implications for practitioners, the study still demonstrates some methodological constraints. More specifically, although the study employs a relatively large research sample of 825 shoppers, it still focusses only on a selected group of customers in three fashion groups, LPP, CCC and Inditex, and is limited to investigating a particular type of customer experience solely in the fashion industry.Originality/valueThe results of this study not only verify the theoretical concepts and assumptions of technologies supporting omnichannel retail but also offer a practical roadmap for creating omnichannel solutions providing the best customer experience.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry

Szozda

2023

JFMM

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“…In sports (e.g., the Olympics), transgender and nonbinary people are often prevented from participating in disciplines traditionally restricted to specific gender categories (Winkler and Gilleri 2021). LGBTQIA+ families are also subject to prejudice and experience difficulties when dealing with adoption, the physical custody of children, or fertility treatments (Mimoun, Trujillo-Torres, and Sobande 2022). Reflecting the difficulties of LGBTQIA+ families, Netflix began supporting employees and their partners during fertility, surrogacy, and adoption journeys, regardless of marital status, gender, or sexual orientation (Netflix 2022).…”

Section: Moving Forward: a Framework And Research Agenda For The Lgbt...mentioning

confidence: 99%

From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market

Montecchi¹,

Micheli²,

Campaña³

et al. 2023

Journal of Public Policy & Marketing

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Although governments and organizations are increasingly addressing the importance of diversity and inclusion policies, LGBTQIA+ consumers still experience instances of discrimination and stigmatization in the market. It is, therefore, imperative that research identifies barriers and struggles that these consumers face in order to inspire more inclusive marketplace practices. By combining bibliometric and automated text mining methods, this article systematically reviews the existing scholarship on LGBTQIA+ issues at the intersection of marketing and public policy and identifies five thematic clusters: consumer experiences, marginalized consumer identities, imagery creation in advertising, marketplace policies, and minority targeting strategies. Further, this article plots the temporal evolution of this literature domain and identifies three substantive phases: crisis, marketization, and advocacy. The outcome is a phasic framework that unpacks how the LGBTQIA+ consumer market emerged and evolved. This conceptual framework can be used to understand and strategically invigorate research that leads to more inclusive marketing and public policy efforts.

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“…Since Bagozzi and van Loo (1978) claimed that “fertility is […] intimately related to consumption and opens a new area for consumer research” (p. 199), numerous studies have been devoted to investigating a variety of aspects of reproductive medicine from a service and consumer research viewpoint. Prior research has focused on the economic perspective, investigating how to improve service quality to succeed in a highly competitive market (Keck and Alper, 2005, 2006; Lytle and Mokwa, 1992) and discussing marketing tactics such as money-back guarantees (Hartman, 2016; Yu et al , 2022; Schmittlein and Morrison, 2003) as well as ethical questions of the commercialization of reproductive medicine (Hirschman, 1991; Valerius, 1997) and the role of social emotions in its legitimation (Mimoun et al , 2022). Additionally, several studies in this field consider a consumer’s perspective.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

#infertility: how patients can benefit from the public discussion of conversational taboos on social media

Grothaus,

Köcher,

Köcher

et al. 2023

JSM

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Purpose This study aims to investigate how the open discussion of infertility-related topics on public social media platforms contributes to the well-being of individuals affected by infertility. Design/methodology/approach For this study, the authors used a netnographic approach to analyze 69 YouTube videos (>21 h of raw data) produced by infertility vloggers and more than 40,000 user comments. Findings The authors identify two ways in which infertility patients benefit from public discussions of the topic on social media: through watching videos and engaging in discussions, patients satisfy their infertility-related needs (i.e. the need for information, emotional support and experience sharing); and through reaching people who are not affected by infertility, vloggers help to de-taboo the issue as well as sensitize and educate society. Practical implications To providers of tabooed services, this study’s findings emphasize the potential of incorporating social media in the consumer support strategy. Social implications This research highlights the value of the public discussion of infertility-related topics on social media platforms for consumers affected by the issue. Originality/value In this study, the public discussion of infertility-related topics through video blogs is presented as a valuable tool to enhance the well-being of individuals confronted with infertility as these vlogs satisfy related needs of the consumers and contribute to de-tabooing.

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Social Emotions and the Legitimation of the Fertility Technology Market

Cited by 17 publications

References 60 publications

Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry

Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry

From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market

#infertility: how patients can benefit from the public discussion of conversational taboos on social media

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