#infertility: how patients can benefit from the public discussion of conversational taboos on social media
Jana Grothaus,
Sören Köcher,
Sarah Köcher
et al.
Abstract:Purpose
This study aims to investigate how the open discussion of infertility-related topics on public social media platforms contributes to the well-being of individuals affected by infertility.
Design/methodology/approach
For this study, the authors used a netnographic approach to analyze 69 YouTube videos (>21 h of raw data) produced by infertility vloggers and more than 40,000 user comments.
Findings
The authors identify two ways in which infertility patients benefit from public discussions of the t… Show more
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