Social Cues and the Online Purchase Intentions of Organic Wine

Sohn, Stefanie; Seegebarth, Barbara; Kissling, Martin; Sippel, Tabea

doi:10.3390/foods9050643

Cited by 12 publications

(8 citation statements)

References 72 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As a result, brand image is crucial, especially when differentiating goods or services based on concrete quality criteria is challenging (Yi et al, 2018). In a similar vein, Sohn et al (2020) suggest that brand image influences both purchasing behavior and intentions for online purchases in a positive way.…”

Section: Brand Imagementioning

confidence: 97%

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

El-Jalil¹,

Atito²,

Rady³

et al. 2023

Minia Journal of Tourism and Hospitality Research MJTHR

View full text Add to dashboard Cite

Section: Brand Imagementioning

confidence: 97%

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

El-Jalil¹,

Atito²,

Rady³

et al. 2023

Minia Journal of Tourism and Hospitality Research MJTHR

View full text Add to dashboard Cite

“…As a result, contextual cues have become a major force for enterprises to realize personalized recommendations, human-computer perception and other intelligence solutions in the shopping scene. Therefore, contextual cues represent one of the critical factors that influence consumers' perception (Liu et al, 2019), willingness (Sohn et al, 2020;Langan et al, 2017;Kukar-Kinney and Xia, 2017) and behavior (Liu et al, 2019;Mazaheri et al, 2014) in the online shopping. Subsequently, numerous studies have established their utility.…”

Section: Related Theories and Literature Review 21 Contextual Cues Th...mentioning

confidence: 99%

Research on online shopping contextual cues: refining classification from text mining

Wang

Gao

Zhao

2023

APJML

View full text Add to dashboard Cite

PurposeContextual cues have become a hot research topic in the field of mobile consumer behavior, owing to the continuous rise of digital marketing. However, the complex online shopping scene makes it challenging to directly identify the association between the characteristics of contextual cues and consumer behavior. Presently, few studies have only systematically extracted and refined the types and characteristics of contextual cues. The purpose of this study is to explore the types and mechanisms of contextual cues in online shopping scenarios.Design/methodology/approachThis study uses the word2vec algorithm, grounded theory and co-occurrence cluster method, along with online shopping word-of-mouth (WOM) text and consumer behavior theory, in order to explore different types of contextual cues and its efficiency from 5,619 comment corpus.FindingsThis study puts forward the following conclusions. (1) From the perspective of online shopping, contextual cues comprise aesthetic perception cues, value perception cues, trust-dependent cues, time perception cues, memory attention cues, spatial perception cues, attribute cues and relationship cues. (2) Based on the online shopping scenarios, contextual cues and their interaction effects exert an effect on consumer satisfaction, recommendation, purchase and return behavior.Originality/valueThe study conclusions are helpful to further reveal the deep association between contextual cues and consumer behavior in the process of online shopping, thus providing practical and theoretical enlightenment for enterprises to not only effectively reshape the scene but also promote the consumers' active purchase behavior.

show abstract

“…The S-O-R paradigm (Mehrabian and Russell, 1974) provides an orientation for understanding users' cognitive, emotional and behavioral responses in the online environment (e.g. Rodríguez-Torrico et al , 2021; Sohn et al , 2020). We considered the S-O-R paradigm to be a suitable theoretical underpinning for the current study.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Strengthening consumer–brand relationships through avatars

Elsharnouby

Jayawardhena

Liu

et al. 2022

JRIM

View full text Add to dashboard Cite

PurposeAvatars have become increasingly prevalent on brand websites, yet their impact on consumers' use of these sites remains underexplored. The current study focuses on avatars, which are three-dimensional animated graphical web interfaces that verbally aid the brand stakeholders (e.g. customers, employees and suppliers). Avatars provide administrative and technical information through the brand website. Drawing upon the stimuli–organism–response (S-O-R) paradigm, this research examines the impact of avatars as an information provision and interacting tool (vs a traditional format) on consumers' perceptions, attitudes and behaviors toward a brand. It also investigates the roles of familiarity with avatar use and the language used by an avatar in shaping consumers' responses.Design/methodology/approachAcross two laboratory experiments, the authors examined and confirmed causal relationships between the use of avatars (vs a traditional format) on a website and attitudinal and behavioral constructs.FindingsWe show that avatars (vs written information) had a significant effect on controlling information. The users in our experiments had greater control over the information provided when it was presented as text on a website compared to the case of avatars “telling” the information. Different languages and familiarity with avatar use also affected the consumers' hedonism in terms of website use.Originality/valueWe advance the understanding of avatar use in website design, particularly avatars' verbal interaction, in shaping consumers' cognitive, affective, attitudinal and behavioral responses and add important empirical evidence to the growing body of research and practices involving avatar use in interactive marketing.

show abstract

Social Cues and the Online Purchase Intentions of Organic Wine

Cited by 12 publications

References 72 publications

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

Research on online shopping contextual cues: refining classification from text mining

Strengthening consumer–brand relationships through avatars

Contact Info

Product

Resources

About