Social commerce as a business tool in Saudi Arabia's SMEs

Abed, Salma S.; Dwivedi, Yogesh K.; Williams, Michael D.

doi:10.1504/ijicbm.2016.077634

Cited by 37 publications

(31 citation statements)

References 23 publications

(29 reference statements)

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“…As a result, firms are starting to make wider use of SNS to build closer links with suppliers and customers [1], [24]. Therefore, many firms have been creating new ways to make profitable use of SNS applications [2]. Accordingly, the development of SNS has improved a new e-commerce model called social commerce (s-commerce).…”

Section: Introductionmentioning

confidence: 99%

An Empirical Examination of Factors Affecting Continuance Intention Towards Social Networking Sites

Abed

2016

Social Media: The Good, the Bad, and the Ugly

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This study examines the factors that affect consumer continuance intention to use social networking sites as a business tool. Using the Technology Acceptance Model (TAM) as the theoretical framework, the researcher tested the research model and related hypotheses using structural equation modelling. The results from a survey of 304 Facebook users in Saudi Arabia indicate that trust, perceived usefulness, and perceived enjoyment had significant positive effects on behavioural intention to continue to use social networking sites. Furthermore, perceived ease of use was found to have a significant positive effect on perceived usefulness, perceived enjoyment, and trust. Discussion of the findings and research contribution as well as limitations and future research directions are presented.

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Section: Introductionmentioning

confidence: 99%

An Empirical Examination of Factors Affecting Continuance Intention Towards Social Networking Sites

Abed

2016

Social Media: The Good, the Bad, and the Ugly

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“…The decision of firms regarding their usage of different marketing tools carries vital importance for their communication and contact with their clients so their incomes and profits. However, due to having various features such as size and experience, competencies, capabilities, strategies and opportunities and obstacles that SMEs can have also differ (Abed et al, 2016). A positive relationship between usage of the technology, its adoption and size of the firm has been confirmed by some researchers (Del Aguila-Obra & Padilla-Meléndez 2006;Michaelidou et al, 2011).…”

Section: Introductionmentioning

confidence: 92%

“…According to some studies, digital marketing tools, social media, emails and web pages are most popular options for SMEs when making marketing for their goods (Taiminen & Karjaluoto, 2015;Abed et al, 2016). The usage of social media and digital marketing tools by entrepreneurs makes them behave not only more innovatively, but also competitively against their rivals.…”

Section: Introductionmentioning

confidence: 99%

“…Social media platforms are also called "user-generated communication" (Yaseen et al, 2019;Odoom et al, 2017;Michaelidou et al, 2011) and social networks and marketing activities of firms via those networks are defined as social network marketing and technology-enabled marketing tools by some researchers (Kallier, 2017;Werdani & Djoko, 2018;Sangi et al, 2018). Facebook, Twitter, Instagram, Messengers (Kallier, 2017;Werdani & Djoko, 2018;Sangi et al, 2018), Google, Youtube (Crammond et al, 2018), LinkedIn (Abed et al, 2016;Taiminen & Karjaluoto, 2015), Pinterest (Taiminen & Karjaluoto, 2015) are some examples of social network marketing channels that businesses use.…”

Section: Introductionmentioning

confidence: 99%

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Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Civelek

Gajdka

Světlík

et al. 2020

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Research background: Because of the rapid improvements in advanced technological tools and widely usage of the Internet among the world, most of SMEs in various countries have become able to apply their marketing activities through online marketing and social media platforms that are less costly for them. Since SMEs encounter many financing constraints, these marketing options might be very beneficial for them to use for their marketing activities. However, socio-economic and cultural factors differ in each corner of the globe. Purpose of the article: This paper aims to investigate international differences between usage of online marketing and social media platforms by SMEs. Methods: The authors of this paper have selected 1156 Czech, Slovakian and Hungarian SMEs from Cribis database by employing random sampling method. An online questionnaire was directed by the researchers to have responses from managers and owners of SMEs. To find differences in selected variables, the researchers perform ANOVA analyses with Post-Hoc tests in SPSS statistical program. Findings & Value added: Regarding the size of businesses, Hungarian SMEs in both size categories: micro and small-medium sized, apply social media platforms in their operations more than Czech and Slovakian SMEs. When it comes to marketing activities, some similarities are in existence depending on size and age of SMEs. In detail, propensities of Slovakian and Hungarian older SMEs (that have been operating more than 10 years) and microenterprises to apply online marketing channels are higher than Czech older SMEs and Czech microenterprises. Corresponding to social media usage, Czech and Slovakian SMEs and older enterprises do not differ. But Hungarian SMEs and older Hungarian firms are more prone to apply social media channels than Czech and Slovakian SMEs and older Czech and Slovakian enterprises. This paper is a unique study that makes comparison between some Central European countries’ SMEs that are in the Visegrad Group regarding their usage of their online marketing and social media tools. Thus, this paper also fulfills some gap in the marketing literature.

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“…Such online platforms and applications can also be utilised to facilitate buying and selling of products (Abed et al 2016;. It has huge scope to accelerate innovation and new product development within organisations by acting as a catalyst for knowledge exchange (Aral et al 2013; Rathore et al 2016a).…”

Section: Introductionmentioning

confidence: 99%

Social media research in the context of emerging markets

Tamilmani

Rana

Alryalat

et al. 2018

JAMR

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Purpose: Despite the potential of social media in emerging markets (EMs), only few studies published in high quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. This study aims to analyse existing research related to social media published in high quality IS journals for exploring initial research trends, emerging themes, limitations and future research directions in the context of emerging markets. Design/methodology/approach: This study conducted systematic review of 22 articles on social media, which were published in the "Senior Scholars Basket of IS Journals and Information Systems Frontiers" from 1997 to 2017. Manual literature search approach (i.e. screening through table of contents of each journal) was employed to identify relevant articles. The content of relevant articles was systematically analysed and synthesised along with keyword analysis to understand research trends on social media related issues in the emerging markets context. Findings: The study identified four major themes from existing research on the social media in the context of emerging markets, namely: 1) Social media frameworks; 2) Social media and consumers; 3) Social media and organisations; and 4) Social media and society with majority of the studies focusing on consumers. Single Subject was found as the major limitation with studies analysed focusing on single platform/country/domain hindering the generalizability whereas including new exogenous variable to improve the validity of existing studies emerged as main future research direction. Originality/value: This study conducted literature review on social media in EMs, which has not been undertaken yet. Moreover, it employed manual search (an effort and time intensive approach) to overcome the shortcomings of keyword search to identify, locate, select and analyse the social media literature in the context of emerging markets.

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Social commerce as a business tool in Saudi Arabia's SMEs

Cited by 37 publications

References 23 publications

An Empirical Examination of Factors Affecting Continuance Intention Towards Social Networking Sites

An Empirical Examination of Factors Affecting Continuance Intention Towards Social Networking Sites

Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Social media research in the context of emerging markets

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