Social Capital in E‐services Adoption

Rey-Moreno, Manuel; Molina, Cayetano Medina

doi:10.1002/mar.20952

Cited by 7 publications

(1 citation statement)

References 25 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…They found that adjusted customer expectations strongly moderate the impact of customer satisfaction on repurchase behavior. Some of the theories explored in this cluster include social capital theory (Rey‐Moreno & Medina‐Molina, 2016), social identity theory (Hultman et al, 2019), and deservingness theory (Meyer et al, 2019), among others.…”

Section: Intellectual Structure Of Pandmmentioning

confidence: 99%

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Donthu

Kumar

Pattnaik

et al. 2021

Psychology and Marketing

157

114

View full text Add to dashboard Cite

The contribution of psychology to marketing has been significant and invaluable. No discipline has benefitted from another as much as marketing from psychology. To gain an understanding of the scientific contributions emerging from the intersection of psychology and marketing, this study conducts a bibliometric retrospection of a premier journal dedicated to the application of psychological theories and techniques to marketing: Psychology & Marketing (P&M). To do so, this study employs bibliometrics to unpack the publication trends and the intellectual structure of P&M. In doing so, this study reveals several interesting findings. First, P&M's publications grew by 71.9 times, authorships grew by 82.1 times, and citations grew by 150.8 times between 1984 and 2020, indicating a healthy growth of marketing research informed by psychology. Second, P&M's contributions manifest through eight intellectual clusters—namely, marketing environment; consumer engagement; online consumer behavior and marketing; luxury consumption and marketing; sustainable consumption and marketing; influencer and international marketing; customer relationship, satisfaction, and loyalty; and marketing futures. Finally, P&M's emerging and promising areas for future exploration include aesthetics and consumer impressions; celebrity endorsement; conspicuous consumption and hedonic adaptation; climate change; choice likelihood; consumer engagement; consumer psychology; marketing communication; sensory marketing; sharing economy; and social media marketing. As a whole, these findings should provide readers with a state‐of‐the‐art overview of marketing from psychology through the scientific contributions from P&M.

show abstract

Section: Intellectual Structure Of Pandmmentioning

confidence: 99%

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Donthu

Kumar

Pattnaik

et al. 2021

Psychology and Marketing

157

114

View full text Add to dashboard Cite

show abstract

Entrepreneurial intention among online and face-to-face university students: The influence of structural and cognitive social capital dimensions

2020

View full text Add to dashboard Cite

This research attempts to understand how the influence of specific dimensions of social capital may or may not have different effects on student entrepreneurial intentions in Spanish university environments (online and face-to-face). Based on Ajzen's (1991) Theory of Planned Behavior, we attempt to integrate three elements of social capital (network ties as structural social capital, shared languages, and shared visions as cognitive social capital) to explain the significant or nonsignificant differences in entrepreneurial intentions between these two samples (online and face-to-face), given the role played by social capital in university environments and in the entrepreneurship process. Partial least squares-structural equation modelling has been employed to assess the research model and to perform multi-group analysis. Two non-parametric techniques have been used: Henseler's MGA and the permutation test. Before performing the multi-group analysis, measurement invariance was evaluated using measurement invariance of composite models, which is a new approach to partial least squares-structural equation modelling. The data is obtained from a sample of 302 online and 204 face-to-face university students (undergraduate and master students). Findings suggest that although social capital has significant influence on entrepreneurial intentions in both environments, it is greater in the online students group than in the face-to-face group. This is due to the influence of cognitive social capital (shared languages and shared visions) on entrepreneurial intentions through the

show abstract

Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital

Molina¹,

Rey-Moreno

Felício

et al. 2019

Rev Manag Sci

Self Cite

View full text Add to dashboard Cite

This work aims to elucidate the profile of participants in crowdfunding initiatives among users of collaborative platforms, considering them as agents with a high likelihood of taking part in these initiatives due to being users of digital services. This delimitation is performed by investigating the link between two intrinsic factors (innovativeness and social capital) and participation in crowdfunding initiatives. After the analysis of a sample generated by the Sociological Research Centre (CIS) of 422 users of collaborative platforms, it is found that the two intrinsic factors analyzed are linked with participation in crowdfunding initiatives. Moreover, differentiation in participation among users of collaborative platforms corresponds to the adoption of new services (higher for crowdfunding participants) and bridging social capital (lower for crowdfunding participants). The results obtained suggest incorporation of crowdfunding projects in vertical thematic financial platforms to take advantage of the effect of social capital and innovative capacity to increase participation and maintain diversity of effective financing formulas.

show abstract

Social Capital in E‐services Adoption

Cited by 7 publications

References 25 publications

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Entrepreneurial intention among online and face-to-face university students: The influence of structural and cognitive social capital dimensions

Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital

Contact Info

Product

Resources

About