A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Abstract

The contribution of psychology to marketing has been significant and invaluable. No discipline has benefitted from another as much as marketing from psychology. To gain an understanding of the scientific contributions emerging from the intersection of psychology and marketing, this study conducts a bibliometric retrospection of a premier journal dedicated to the application of psychological theories and techniques to marketing: Psychology & Marketing (P&M). To do so, this study employs bibliometrics to unpack the publication trends and the intellectual structure of P&M. In doing so, this study reveals several interesting findings. First, P&M's publications grew by 71.9 times, authorships grew by 82.1 times, and citations grew by 150.8 times between 1984 and 2020, indicating a healthy growth of marketing research informed by psychology. Second, P&M's contributions manifest through eight intellectual clusters—namely, marketing environment; consumer engagement; online consumer behavior and marketing; luxury consumption and marketing; sustainable consumption and marketing; influencer and international marketing; customer relationship, satisfaction, and loyalty; and marketing futures. Finally, P&M's emerging and promising areas for future exploration include aesthetics and consumer impressions; celebrity endorsement; conspicuous consumption and hedonic adaptation; climate change; choice likelihood; consumer engagement; consumer psychology; marketing communication; sensory marketing; sharing economy; and social media marketing. As a whole, these findings should provide readers with a state‐of‐the‐art overview of marketing from psychology through the scientific contributions from P&M.

Past, present, and future of sustainable finance: insights from big data analytics through machine learning of scholarly research

“…Noteworthily, systematic reviews using bibliometrics are now a commonplace (Ellegaard & Wallin, 2015 ), including business in general (Baker et al, 2020 ; Donthu et al, 2021a ; Zupic & Čater, 2015 ) and finance in particular (Durisin & Puzone, 2009 ; Linnenluecke et al, 2018; Xu et al, 2018) as a bibliometric analysis can mitigate the potential bias that avail in manual (e.g., error prone) and qualitative (i.e., subjectivity) reviews using quantitative (i.e., objectivity) tools (Broadus, 1987 ; Burton et al, 2020 ), especially when the corpus for review is large (high hundreds to thousands of articles) (Donthu et al, 2021a ), as in the case of the present review (i.e., 936 articles). Following past reviews (Cobo et al, 2011 ; Donthu et al, 2020 , 2021d ; Khan et al, 2021 ), this study performs a bibliometric analysis using a performance analysis to delinate the publication trend, the top articles and contributing journals, authors, institutions, and countries, and the methodological choices and research contexts, and a science mapping via a temporal analysis using word clouds (Bastian et al, 2009; van Eck & Waltman, 2017 ) and a network analysis using keyword co-occurrence (Callon et al, 1983 ; Castriotta et al, 2019 ; Donthu et al, 2021a ; Newman & Girvan, 2004 ; Pesta et al, 2018 ) in VOSviewer (van Eck & Waltman, 2017 ) to unpack the major themes and topics underpinning the intellectual structure of sustainable finance research. To advance insights in the field, this study curates a future research agenda based on our reading of the articles and reflection of extant gaps under each major theme.…”

Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020)

“…Despite the journal's rich curation of knowledge, it is intriguing to note the absence of an assessment and a stock take of the journal's substantive contributions. One possible reason that could explain the absence of a comprehensive retrospection of a journal is the sheer volume of articles in the journal's corpus, and another potential reason is the lack of understanding on a suitable analysis for large-scale reviews, namely bibliometric analysis (Donthu et al. , 2021a, b, c, d, e, f, g, h).…”

Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

“…(2) In the field of consumer research, there has been a shift from the analysis of consumer concepts and settlements to the analysis of consumer patterns, fully revealing the reasons for the emergence of community and group consumption and classifying it as a "new" form of consumption [35]. (3) In the field of practice, a break with the original research paradigm: original research focused on new media venues. It focused on explaining the impact and disruption of the web or new media on consumption activities, ignoring the similarities and differences between the changing qualities of consumers' observed behavior in the context of new media practices and traditional consumer behavior.…”

“…As the production-consumption unity logic gradually replaces traditional productionconsumption binary logic, the rationality-driven traditional consumption decision theory can hardly explain the new phenomenon [2]. As a result, the concept of online consumer behavior has emerged and received extensive attention and in-depth research from academics [3][4][5].…”