“…In the past, numerous researchers from around the world have examined the relationship between consumer acceptance of mobile advertising and the various factors that affect this level of acceptance in numerous nations, including Africa, Bangkok, Canada, China, Finland, Germany, Korea, India, Indonesia, Iran, Malaysia, Romania, and Spain. The acceptance of mobile advertising by consumers is influenced by a wide range of factors in Taiwan, Tunisia, the US, and many other countries (Martin-Consuegra et al, 2015;Hsiao & Chang, 2014;Farnes, 2013;Bamoriya & Singh, 2012). Several elements, variables, or predictors have been explored in this section, such as utility, contextual utilization, positive attitude, ease of use, privacy, control, satisfaction, sacrifice, and trust.…”