“…In 2006, a U.S. Federal District Court ruled that the terms "low tar," "light," "ultra light," and "mild" are deceptive, and a court order prohibited their use (Cummings & O'Connor 2007, Kessler 2006. These terms have already been removed in a number of jurisdictions, including Brazil, the EU member countries (i.e., United Kingdom, France, Germany, etc.…”