2007
DOI: 10.1016/j.addbeh.2006.08.011
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Smoking expectancies for flavored and non-flavored cigarettes among college students

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Cited by 35 publications
(40 citation statements)
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“…Research has repeatedly shown that although many smokers are not able to recall the specific tar level of their brand, a substantial proportion nevertheless equate lower numbers with a reduction in exposure and risk, and many use these numbers to guide their choice of brands (O'Connor et al 2006b). These findings are consistent with the ways in which smokers have been shown to perceive emission numbers when conveyed through advertising (Borland et al 2004(Borland et al , 2008Cummings et al 2004Cummings et al , 2006aHammond 2008a,b;King & Borland 2005;O'Connor et al 2006bO'Connor et al , 2007Shiffman et al 2001). Given the current scientific consensus that emissions data do not accurately reflect meaningful differences in risk between conventional cigarette brands, the World Health Organization (WHO) has called for the removal of emission numbers from packages (Hammond 2008a,b;World Health Org.…”
Section: Product Controls Product Controls Includesupporting
confidence: 79%
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“…Research has repeatedly shown that although many smokers are not able to recall the specific tar level of their brand, a substantial proportion nevertheless equate lower numbers with a reduction in exposure and risk, and many use these numbers to guide their choice of brands (O'Connor et al 2006b). These findings are consistent with the ways in which smokers have been shown to perceive emission numbers when conveyed through advertising (Borland et al 2004(Borland et al , 2008Cummings et al 2004Cummings et al , 2006aHammond 2008a,b;King & Borland 2005;O'Connor et al 2006bO'Connor et al , 2007Shiffman et al 2001). Given the current scientific consensus that emissions data do not accurately reflect meaningful differences in risk between conventional cigarette brands, the World Health Organization (WHO) has called for the removal of emission numbers from packages (Hammond 2008a,b;World Health Org.…”
Section: Product Controls Product Controls Includesupporting
confidence: 79%
“…In 2006, a U.S. Federal District Court ruled that the terms "low tar," "light," "ultra light," and "mild" are deceptive, and a court order prohibited their use (Cummings & O'Connor 2007, Kessler 2006. These terms have already been removed in a number of jurisdictions, including Brazil, the EU member countries (i.e., United Kingdom, France, Germany, etc.…”
Section: Product Controls Product Controls Includementioning
confidence: 99%
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“…The creative packaging and enticing imagery of these flavored cigarette brands may make flavored products appealing to younger persons, many of whom are just learning how to smoke (Carpenter et al, 2005;Cummings et al, 2002;Lewis & Wackowski, 2006;Wayne & Connolly, 2002). Recent research speaks to the attractiveness of flavored products among this age group: in a study of college students, higher positive smoking expectancies were reported for flavored cigarette brands compared with non-flavored brands, with evidence that flavored products may be especially appealing among young adults susceptible to initiation or smoking escalation (Ashare et al, 2007).…”
Section: Discussionmentioning
confidence: 97%
“…Previous research shows that the first experience with a tobacco product portends future use and nicotine dependence (17). The social context of hookah tobacco use and the pleasurable sensory experience increases the likelihood of habitual hookah tobacco use and nicotine dependence (18).…”
Section: Introductionmentioning
confidence: 99%