SME internationalisation process: Key issues and contributions, existing gaps and the future research agenda

Morais, Flávio; Ferreira, João J.

doi:10.1016/j.emj.2019.08.001

Cited by 96 publications

(113 citation statements)

References 146 publications

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“…This international path is not in line with the traditional, stage internationalisation process (Johanson & Vahlne, 1977), but it fits with the born global model of internationalisation. The physical distance does not have a major impact on the internationalisation dynamics, nor on the export destination, as the role of network relations, learning capacity, marketing capabilities and an entrepreneurial and proactive approach prevail in the born global internationalisation model (Morais & Ferreira, 2020;Chetty & Campbell-Hunt, 2004). In one case, the traditional internationalisation pattern was recognized, as the company no.…”

Section: Resultsmentioning

confidence: 99%

“…In contrast to the traditional, incremental model, the born global model of internationalisation emerged. This view holds that firms internationalise from inception, without a strong base on the domestic market, relying on network relations and an entrepreneur's characteristics, rather than on physical distance, with competitive imperative to develop a cutting edge technology, innovative marketing strategies, high quality and specialized products for niche markets (Chetty & Cambell-Hunt, 2004;Cavusgil & Knight, 2015;Martineau & Pastoriza, 2016;Morais & Ferreira, 2020). Empirical studies revealed that traditional, stage models of internationalisation cannot explain the early internationalisation of small and medium firms, providing support for new, born global model of internationalisation (Coudounaris, 2018;Kalinic & Forza, 2012;Gabrielsson et al, 2008;Jones, 2001;Chetty & Cambell-Hunt, 2004).…”

Section: Early Internationalisation Phenomenon: Literature Reviewmentioning

confidence: 99%

“…The internationalisation of small and medium-sized enterprises (SMEs) has attracted significant attention of researchers in the last two decades (Morais & Ferreira, 2020;Martineau & Pastoriza, 2016). Contemporary business environment stimulates the internationalisation of SMEs, due to the rapid technological development and globalisation.…”

Section: Introductionmentioning

confidence: 99%

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Marketing Capabilities of Early Internationalising Firms

Mitić

Rakita

2020

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of this study is to shed light on the marketing capabilities of early internationalising firms from Serbia. This topic was widely examined in the developed countries, but there is an evident lack of research in developing countries, especially in the Western Balkans. Understanding the specifics of early internationalising firms can provide valuable policy and managerial implications for stimulating export activities of small and medium-sized firms. Idea: The idea of the paper is to identify the main marketing capabilities of early internationalising firms from Serbia. Data: Primary data were collected through semi-structured interviews with the founders or managers of four firms from Serbia, over the period from August 2018 to January 2019. Tools: As this topic is not widely investigated in Serbia and other Western Balkan countries, a case study method was found to be appropriate. Primary data were completed with secondary data sources. Findings: The results show that in terms of marketing capabilities, early internationalising firms from Serbia express similar features as the ones already recognized in the literature. They develop differentiated, high quality and innovative products, specialized for a particular market niche or segment. Contribution: This study provides the results of the first primary research on the marketing capabilities of early internationalising firms from Serbia and offers valuable implications for managers, for developing an effective international marketing strategy, as well as policy implications for export support programmes and small and medium-sized firms’ policy.

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Section: Resultsmentioning

confidence: 99%

Section: Early Internationalisation Phenomenon: Literature Reviewmentioning

confidence: 99%

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Marketing Capabilities of Early Internationalising Firms

Mitić

Rakita

2020

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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“…The research focused upon the Web of ScienceTM Core Collection database, incorporating the articles identified without any chronological filter by the application of the search term 'regional innovation system' in either the title, the keywords or the article abstract. The WoS was selected to ensure the academic quality standards of the papers included in this sample, and also the predominance of high quality peer-reviewed journals dealing with RISrelated topics (Jones et al, 2011;Morais & Ferreira, 2019).…”

Section: Datamentioning

confidence: 99%

Regional innovation systems: what can we learn from 25 years of scientific achievements?

et al. 2020

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The regional innovation systems (RIS) concept has become popular among academics, political decision-makers and regional stakeholders of innovation. Understanding the competitive dynamics of RIS and their impact on regional competitiveness today has thus become a priority. This paper provides researchers, academics, political decision-makers and other interested parties with a map of the different approaches to RIS, aiding in the definition of new territorial innovation policies. With a co-citation resource approach, an extensive search of the Web of Science database was carried out and it encountered four clusters in the literature on RIS: regional knowledge systems; regional institutional systems; regional research and development systems; and regional network systems. This correspondingly sets out new theoretical perspectives based on bibliometric analysis techniques and new paths for scientific reflection and research.

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“…Esta pesquisa também proporcionou uma visão da combinação dos fatores internos e externos de estímulos inerentes aos processos de exportação em um único estudo, temas normalmente analisados de forma isolada em outros trabalhos científicos (MORAIS;FERREIRA, 2020;PAUL et al, 2017). A apresentação consolidada numa mesma pesquisa permite às PMEs uma observação mais holística da atividade exportadora, pois demonstra não somente os motivos que proporcionam exportações, mas também os desafios intrínsecos às vendas externas que precisam ser adequadamente endereçados.…”

Section: Considerações Finaisunclassified

Persistência Das Pmes Brasileiras Na Exportação: Uma Análise Dos Fatores Internos E Externos De Estímulo

Milan¹,

Machado

2020

E&G

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A atividade exportadora de pequenas e médias empresas (PMEs) tem sido estudada há décadas e vários fatores internos e externos de estímulo associados a esse tipo de organização foram identificados. Contudo, para PMEs de um país emergente com grande mercado interno, ainda há lacunas a serem exploradas para se compreender melhor a persistência de PMEs na exportação. Assim, o presente artigo buscou compreender os fatores internos e externos que interferem na persistência das PMEs brasileiras nas exportações. Com base no caso de 14 PMEs gaúchas que exportaram ininterruptamente de 2003 a 2017, foi realizada uma pesquisa com o método QCA para conhecer as principais combinações de fatores internos e externos que auxiliaram essas empresas a persistirem na exportação. Os resultados revelaram que os fatores internos na persistência de PMEs exportadoras provêm da combinação dos recursos humanos, dos ganhos financeiros da exportação, da existência de inovação e de competências de marketing. Já os fatores externos às PMEs surgiram da combinação de condições do mercado externo, do apoio do governo, da competição e das demandas dos clientes. Um elemento interno não apontado na literatura, e que surge como fator de persistência, foi o planejamento estratégico prévio para a exportação.

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SME internationalisation process: Key issues and contributions, existing gaps and the future research agenda

Cited by 96 publications

References 146 publications

Marketing Capabilities of Early Internationalising Firms

Marketing Capabilities of Early Internationalising Firms

Regional innovation systems: what can we learn from 25 years of scientific achievements?

Persistência Das Pmes Brasileiras Na Exportação: Uma Análise Dos Fatores Internos E Externos De Estímulo

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