“…A recent study also pointed out how to identify frugal candidates for patents (Kronemeyer et al, 2021), while another study extended FI to the concept of frugal entrepreneurship (Hossain & Sarkar, 2021). In addition, studies are increasingly embracing new research avenues, such as leadership (Lei et al, 2021), product and process strategies (Rosário & de Lima, 2021), and the FI-development process and how it contrasts with the conventional product-development process (Brem et al, 2020). The development of frugal innovations often encounters challenges, with reluctance from top management, a lack of business acumen, and prototyping difficulties representing the main barriers for FI (Niroumand et al, 2021).…”