Small clicks, great effects: the immediate and delayed influence of websites containing serious games on behavior and attitude

Courbet, Didier; Bernard, Françoise; Joulé, Robert-Vincent; Halimi-Falkowicz, Séverine; Guéguen, Nicolas

doi:10.1080/02650487.2015.1082226

Cited by 13 publications

(5 citation statements)

References 42 publications

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“…Videogames that are intended to convey ideas, values and influence the thoughts and actions of players in real-life contexts have been called serious games [31]. These games, also called "games of change" [32,33] or "social impact games" [17], have experienced a rapid rise in the last decade, due to the popularity of videogames as audiovisual technology for the media, non-governmental organizations (NGOs), politicians, activists, teachers, professionals and the art sector, because they can encompass multiple learning objectives, encompass diverse areas and target different age groups [34]. Attending to their gameplay characteristics, serious games exist in a variety of genders and formats such as simulations, simulating aspects of a real or fictional reality; quizzes, answering questions with the goal of obtaining points-platforms-navigating one's environment while avoiding obstacles; or adventures, solving puzzles by interacting with people or the environment in a non-confrontational way [23,[27][28][29][30].…”

Section: Introductionmentioning

confidence: 99%

Outstanding Videogames on Water: A Quality Assessment Review Based on Evidence of Narrative, Gameplay and Educational Criteria

Ouariachi

Pérez

Olvera‐Lobo

et al. 2018

Water

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Videogames have become educational, communicative and social tools among the young, favouring the acquisition of skills, abilities and values, encompassing an endless number of themes, and helping them to experience and to face, in the first person, a great diversity of environmental situations and ecology problems. Thus, the present article aims: (a) to evaluate a sample of 20 educational videogames about water, making use of some empirical criteria of quality; and (b) to design, validate and apply an integrated quality indicator of educational videogames on water, based on the aspects of narrative, gameplay and education, which allows us to obtain a ranking. The findings reflect a ranking of games allowing us to suggest that the nature of the game (simulation, adventures, platforms or questions) does not determine the quality of the game, although generally simulations and adventure games are placed in a range of medium- or high-quality, as well as those games that pursue objectives related to the design and management of a territory in a sustainable way. The paper provides teachers with quality criteria based on narrative and gameplay that complement and enrich the pedagogical dimension.

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Section: Introductionmentioning

confidence: 99%

Outstanding Videogames on Water: A Quality Assessment Review Based on Evidence of Narrative, Gameplay and Educational Criteria

Ouariachi

Pérez

Olvera‐Lobo

et al. 2018

Water

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“…Serious games are computer or video games designed for the primary purpose of educating users beyond entertainment purposes (eg, educational games, exercise video games, language learning games) [19][20][21][22]. Studies have demonstrated that serious games are effective in sharing information as well as changing attitudes and behaviors in a variety of health domains, such as safe sex [23], healthy eating [24][25][26], cancer [27,28], smoking [29,30], exercise [31][32][33], asthma management [34,35], and over-the-counter medication [36].…”

Section: Serious Gamesmentioning

confidence: 99%

Using Serious Games for Antismoking Health Campaigns: Experimental Study

et al. 2020

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Background Serious games for health have been gaining in popularity among scholars and practitioners. However, there remain a few questions to be addressed. Objective This study tests the effects of a serious game and fear appeals on smoking-related outcomes. More specifically, this research aims to understand how serious games function as a more effective vehicle for a health campaign than a traditional medium, such as a print-based pamphlet. Further, while serious games utilize a variety of persuasive strategies in the game’s content, it is not clear whether fear appeals, which are widely used persuasive-message strategies for health, can be an effective strategy in serious games. Thus, we are testing the effect of fear appeals in a serious game. Methods We created a computer game and a print brochure to educate participants about the risks of smoking. More specifically, a flash-based single-player game was developed in which players were asked to avoid cigarettes in the gameplay context. We also developed an online brochure based on existing smoking-related brochures at a university health center; antismoking messages on the computer game and in the brochure were comparable. Then, an experiment using a 2 (media type: game vs. print) x 2 (fearful image: fear vs. no-fear) between-subjects design was conducted. The study recruitment was announced to undergraduate students enrolled in a large, public Midwestern university in the United States. After a screening test, a total of 72 smokers, who reported smoking in the past 30 days, participated in the experiment. Results Overall, gameplay, when compared to print-based pamphlets, had greater impacts on attitudes toward smoking and the intention to quit smoking. Further, the game’s persuasive effects were especially pronounced when messages contained fear appeals. When fearful images were presented, participants in the game condition reported significantly more negative attitudes toward social smoking than those in the print condition [F(1,67)=7.28; P=.009; ηp2=0.10]. However, in the no-fear condition, there was no significant difference between the conditions [F(1,67)=0.25; P=.620]. Similarly, the intention to quit smoking [F(1,67)=4.64; P=.035; ηp2=0.07] and susceptibility [F(1,67)=6.92; P=.011; ηp2=0.09] were also significantly different between the conditions, but only when fear appeals were used. Conclusions This study extends fear appeal research by investigating the effects of different media types. It offers empirical evidence that a serious game can be an effective vehicle for fear appeals.

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“…. ) the parodic-ironic stance of these games offers an affinity space to strengthen the shared sensibilities of the multifaceted taste culture of the brand's fans (Courbet et al, 2016) Group 4 Effects of advergames on brand loyalty (N = 19) Quantitative ( 8) Qualitative (6) Case study (4) Theoretical analysis ( 5)…”

Section: Categories Number Of Documents and Main Codesmentioning

confidence: 99%

What we do not know about advergames: a literature review

Sanz

Hera

2023

Front. Commun.

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IntroductionThis study presents the findings of a systematic literature review on the academic study of advergames. The evolution of the marketing paradigm has recently opened new avenues for the study of advergames, such as understanding how the brand narrative could be used within a game to achieve diverse marketing objectives, their value for brand engagement through games, or new applications of the specific characteristics of emerging platforms for advergaming. Therefore, this study aims to provide an overview of the state of the art in the academic study of advergames to identify necessary expansions of academic attention to advergames to encompass the full capabilities of branded entertainment and advergame design.MethodsWe conducted a systematic literature review of 122 studies on the topic of advergames published between 2005 and 2021, indexed in the Web of Science Core Collection.ResultsThe results show that academic studies on advergames primarily focused on two key research areas: (1) investigating the impact of advergames on children's health through the promotion of food products (2) and examining the effects of advergames on purchase intention. However, there was a lack of emphasis on two other important themes: (3) brand narratives and innovative forms and (4) the effects on brand loyalty.DiscussionThe results of this study highlight the need for a more flexible analytical approach that considers the evolving marketing ecosystem and provides theoretical insights to explore the effectiveness of advergames from a different perspective while identifying gaps in the existing literature.

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Small clicks, great effects: the immediate and delayed influence of websites containing serious games on behavior and attitude

Cited by 13 publications

References 42 publications

Outstanding Videogames on Water: A Quality Assessment Review Based on Evidence of Narrative, Gameplay and Educational Criteria

Outstanding Videogames on Water: A Quality Assessment Review Based on Evidence of Narrative, Gameplay and Educational Criteria

Using Serious Games for Antismoking Health Campaigns: Experimental Study

What we do not know about advergames: a literature review

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