Slow Food: counteracting fast food and fast living

Kjørstad, Ingrid

doi:10.4324/9781351279369-8

Cited by 3 publications

(10 citation statements)

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“…After conducting Study 1, we further examined whether the findings could extend to other product categories. For example, in the food industry, the emergence of the slow food movement as a response to fast food and the fast-paced lifestyle has highlighted the noticeable difference between fast and slow business models (Kjørstad, 2017;Simonetti, 2012).…”

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…Negative social and environmental impacts in industries (e.g., poor labor conditions and waste management) have highlighted the need for change (Kjørstad, 2017;Wang et al, 2016;Yoon et al, 2020). Accordingly, brands that traditionally follow a fast business model, like fast fashion or fast food, are now investing in and promoting their corporate social responsibility (CSR) efforts to address these concerns.…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…With the growing emphasis on sustainability business models and consumption paradigms, industries face increased scrutiny of their social and ethical responsibilities (Kjørstad, 2017; Todeschini et al, 2017). Negative social and environmental impacts in industries (e.g., poor labor conditions and waste management) have highlighted the need for change (Kjørstad, 2017; Wang et al, 2016; Yoon et al, 2020). Accordingly, brands that traditionally follow a fast business model, like fast fashion or fast food, are now investing in and promoting their corporate social responsibility (CSR) efforts to address these concerns.…”

Section: Introductionmentioning

confidence: 99%

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Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message

Kim

2023

J of Consumer Behaviour

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With the sustainable consumption paradigms, corporate social responsibilities (CSR) across industries have been under scrutiny. However, little research exists on how brand's business model and consumers' characteristics are intertwined to influence CSR evaluation. Our study aims to examine how the brand type (e.g., fast vs. slow business model) influences the relationships among CSR‐brand fit, authenticity, and skepticism, thus improving attitudes toward the brand. In addition, based on the implicit theory, how the consumer's incremental mindset (vs. entity) influences a brand's CSR evaluations are studied. Through two studies, our findings demonstrate consumers perceived a higher CSR‐brand fit for the slow fashion/food brand than the fast fashion/food brand. A higher CSR‐brand fit heightened the CSR authenticity and alleviated skepticism, which in turn resulted in positive brand evaluations. Importantly, incremental mindsets weakened the effect of brand type on CSR‐brand fit. As one of the first studies to examine the relationship between consumers' implicit theory orientation and a brand's CSR message, our findings demonstrate that an incremental mindset is a powerful consumer characteristic in evaluating a brand's CSR activities that are less congruent with the brand's established business model.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%