ABSTRACT:Cloud Computing Business Framework (CCBF) is proposed to help organisations achieve good Cloud design, deployment, migration and services. While organisations adopt Cloud Computing for Web Services, technical and business challenges emerge and one of these includes the measurement of Cloud business performance. Organisational Sustainability Modelling (OSM) is a new way to measure Cloud business performance quantitatively and accurately. It combines statistical computation and 3D Visualisation to present the Return on Investment arising from the adoption of Cloud Computing by organisations. 3D visualisation simplifies the review process and is an innovative way for Return of Investment (ROI) valuation. Two detailed case studies with SAP and Vodafone have been presented, where OSM has analysed the business performance and explained how CCBF offers insights, which are relatively helpful for WS and Grid businesses. Comparisons and discussions between CCBF and other approaches related to WS are presented, where lessons learned are useful for Web Services, Cloud and Grid communities.