“…First, research on the role of default settings indicates the ability of defaults to influence human behavior, both in the analog and digital world (Bradshaw & DeNardis, 2019;Shah & Kesan, 2008;Shah & Sandvig, 2008;Soh, 2019;Willis, 2013;Zuiderveen Borgesuis, 2015). Second, research shows that most users do not change the default settings (Dinner et al, 2011;Ramokapane et al, 2019;Shah & Sandvig, 2008;Sunstein, 2013;Svirsky, 2019;Watson et al, 2015). These points together suggest that there is incredible and intrinsic, though hidden, power in technology settings, including those set by social media companies.…”