2022
DOI: 10.35957/jatisi.v9i2.2521
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Sistem Pendukung Keputusan Pemberian Potongan Harga Pada Toko Bangunan Dunia Baru Menggunakan Metode SMARTER

Abstract: Potongan harga atau diskon merupakan salah satu strategi pemasaran yang digunakan oleh Toko Dunia Baru sebagai solusi penurunan penjualan selama 3 tahun terakhir. Staff pegawai memiliki kesulitan dalam memberikan potongan harga kepada pelanggan yang tepat dan kesulitan mengetahui besaran potongan harga yang cocok untuk pelanggan tersebut. Metode Simple Multi Attribute Rating Technique Exploiting Rank (SMARTER) merupakan salah satu metode pengambilan keputusan yang dapat digunakan sebagai perhitungan pemberian … Show more

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“…The SMARTER (Simple Multi-Attribute Rating Technique Exploiting Ranks) method is a multi-attribute decision-making process mathematical calculation method developed in 1994 by Edward and Baron. This multi-criteria decision-making process method is based on the theorem that each alternative is formed from several criteria that have values and each criterion has a weight that shows the level of importance of these criteria when compared with other criteria [9] [10]. SMARTER (Simple Multi-Attribute Rating Technique Exploiting Rank) is used for weighting because the SMARTER (Simple Multi-Attribute Rating Technique Exploiting Rank) method has advantages when weighting the criteria, the weight calculation is carried out using the rank order centroid (ROC) technique, with the distance ROC technique consistency of each criterion will be maintained [5], [11] The ROC weight formula is generated by a simple mathematical calculation of priority.…”
Section: Smartermentioning
confidence: 99%
“…The SMARTER (Simple Multi-Attribute Rating Technique Exploiting Ranks) method is a multi-attribute decision-making process mathematical calculation method developed in 1994 by Edward and Baron. This multi-criteria decision-making process method is based on the theorem that each alternative is formed from several criteria that have values and each criterion has a weight that shows the level of importance of these criteria when compared with other criteria [9] [10]. SMARTER (Simple Multi-Attribute Rating Technique Exploiting Rank) is used for weighting because the SMARTER (Simple Multi-Attribute Rating Technique Exploiting Rank) method has advantages when weighting the criteria, the weight calculation is carried out using the rank order centroid (ROC) technique, with the distance ROC technique consistency of each criterion will be maintained [5], [11] The ROC weight formula is generated by a simple mathematical calculation of priority.…”
Section: Smartermentioning
confidence: 99%
“…Penelitian Wahyuni & Anggoro Rumah Sakit Akademik UGM menggunakan metode TOPSIS untuk mendukung keputusan penerimaan pegawai dengan mendapatkan hasil membantu memberikan rekomendasi terbaik untuk pelamar sesuai dengan kriteria proses penerimaan pegawai [6]. Penelitian yang dilakuan oleh Triana adalah pemberian potongan harga pada toko bangunan [7]. Penelitian yang dilakukan oleh Kurnialensya & Abidin adalah menerapkan sistem pendukung keputusan pelanggan terbaik dan pemberian diskon menggunakan metode SAW & TOPSIS hasilnya pemilihan pelanggan terbaik lebih efektif [8].…”
Section: Pendahuluanunclassified