Abstract:This study aims to determine the marketing communication system in an effort to increase tourism users of Naya Matahora Island Resort in Wangi-Wangi District, Wakatobi Regency. This research was conducted at Naya Matahora Island Resort in January - February 2021. Data collection was done by interview, observation, documentation and literature study. The method used in determining respondents is purposive and accidental sampling. The number of samples was 16 people, consisting of 1 tourist manager, 10 tourist u… Show more
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