We examine the role of stakeholders in constructing new socio-cultural narratives of advance care planning in the Chinese community in Australia. Applying the communication theory of opinion leader(ship) and drawing on data from 41 interviews and field observation notes, we explore how stakeholders establish their authority and perform their expertise. Data analysis shows stakeholders have gained their opinion leadership status through demonstrating their ability to link the Chinese cultural values of family harmony and parental duty and the notions of self-empowerment and independence in official advance care planning promotions in Australia.the snowballing approach to be effective. We eventually recruited five individuals from this seniors' association. The role of the community leader was key to this successful recruitment. This article examines the role of community stakeholders in shaping the perception and attitude towards advance care planning (ACP) in the Chinese community in Melbourne. The focus on stakeholders was informed and driven by ethnographic fieldwork conducted between late 2016 and early 2017. In the early stages of this study, the research team had little, if any, expectation of coming across the idea of "stakeholders", who we later learned was a group of people working between the mainstream Australian society and institutions, and the Chinese communities. This focus was deliberately expanded to move the inquiry beyond the "patient and service provision" dichotomy in EoL care and ACP research (Nayfeh, Marcoux and Jutai, 2019) and, to envisage the social diffusion of ACP knowledge and conversation (Moorman, Kirchhoff, & Hammes, 2012). Researchers have noted the importance of cultural and social elements outside of the mainstream health, aged-and palliative care systems in shaping ethnic communities' attitude towards ACP (see Lee, Hinderer and Kehl, 2014;Yap et al., 2017). This finding coincides with the fact that the Australian public health relies on non-healthcare providers such as religious groups, charitable and not-for-profit organisations to implement and deliver healthcare (aged-, disability-and mental-care) services (Detering and Clayton, 2018).The expanded use of the term "stakeholder" aims to recognize the social constructionist nature of health communication (Sharf and Vanderford, 2003) when considering how EoL and ACP conversations are constructed and narrated within the Chinese Australian communities. The approach underlines the fact that ACP and EoL discussions do not only take place within mainstream health spaces like a hospital, hospice, and aged-care home but are embedded in the community's everyday lives. As community stakeholders cover many aspects of Chinese migrants' lives, we use the term "stakeholder" loosely to capture those