Similarities and differences between genders in the usage of computer with different levels of technological complexity

Sobieraj, Sabrina; Krämer, Nicole C.

doi:10.1016/j.chb.2019.09.021

Cited by 27 publications

(14 citation statements)

References 59 publications

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“…The negative impact of visual typicality on wearable adoption was strong for females, while no negative impact of visual typicality was found for males. The significant effect of consumer gender was in line with prior studies on the acceptance of innovation in consumption (Perry, 2018; Sohn & Kwon, 2020), wearable consumption (Park et al, 2019; Sobieraj & Krämer, 2020), and the impact of design aesthetics on consumption (Bhandari et al, 2019; Wu et al, 2017). The crucial role of gender in wearable consumption is worth exploring further, given the decreased discrepancy in the expected social performances between females and males.…”

Section: Discussionsupporting

confidence: 83%

“…Although the boundary of social expectation of gender roles has been blurred, still recent research highlights the crucial differences in consumption patterns across females and males regarding technology adoption (Park et al, 2019; Venkatesh et al, 2003). Meanwhile, gender has been a key factor determining consumer responses toward product design (Sobieraj & Krämer, 2020; Wu et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Wu et al (2017), in a study testing the effect of aesthetic appeal on consumer attitudes toward a website, found that females were more likely to experience the positive effects of the aesthetic appeal of e‐servicescape on website trustworthiness and attitudes. Sobieraj and Krämer (2020) found that the females are more influenced by technological complexity and the positive effect on technology adoption decreases as the level of technology complexity increases. Based on the past research, it can be argued that females can be more sensitive to the perceived level of visual typicality of wearable devices.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Gender is expected to play a crucial role in the relationship between the visual typicality of wearables and consumer adoption. This is because gender is an important characteristic of individual customers that significantly affects design evaluation (Bhandari et al, 2019; Wu, Quyen, & Rivas, 2017), acceptance of innovation in consumption (Perry, 2018; Sohn & Kwon, 2020; Venkatesh et al, 2012; Zhao & Renard, 2018), and wearables consumption (Park, Kim, Cho, & Han, 2019; Sobieraj & Krämer, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Impact of visual typicality on the adoption of wearables

Lee

2020

J of Consumer Behaviour

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With the recent influx of IT firms and big-name fashion brands into the wearables market, the visual design of wearables has become a crucial factor in consumer choices. However, little research exists on this topic. Drawing upon the literature of technology adoption and design aesthetics, this study examines how the visual typicality of wearables affects their adoption by consumers. More specifically, the research tests the impact of the consumer-perceived visual typicality of smartwatches on purchase intention through the psychological antecedents to wearable adoption (i.e., effort expectancy, performance expectancy, social influence, playfulness). The hypothesized relationships among the variables were tested in an online survey with 409 U.S. participants, where fictitious smartwatch designs were employed as the stimuli. In the results, perceived visual typicality of the smartwatch designs significantly decreased perceived performance and playfulness of the watch.Perceived visual typicality also had a negative impact on participants' purchase intention. Among the four psychological antecedents to wearable adoption, perceived playfulness played the most significant role in the relationship between the visual typicality and purchase intention. The moderation effect of gender was partially supported: Visual typicality significantly decreased purchase intention for females whereas it had no impact on the wearable adoption for males. | INTRODUCTIONThe term "wearables" was coined to encompass all wearable devices that involve technologies like electronics, software, data transmitters,

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Section: Discussionsupporting

confidence: 83%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Impact of visual typicality on the adoption of wearables

Lee

2020

J of Consumer Behaviour

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“…The moderating role of gender has gained research attention as a factor that influences technology adoption in different contexts, such as food delivery applications (Okumus et al, 2018), mobile banking (Glavee-Geo et al, 2017), computer usage (Sobieraj & Krämer, 2020), mobile tourism applications (Tan & Ooi, 2018), web-based services (Arif et al, 2018), multimedia for e-learning (Park et al, 2019), smartphones (Baishya & Samalia, 2020;Gentina & Rowe, 2020), mobile health services (Alam et al, 2020), e-learning (Alghamdi et al, 2020;Zogheib et al, 2015b), and m-payments (e.g. Esfahani & Ozturk, 2019;Kalinić et al, 2019;Liu et al, 2019;Ramos de Luna et al, 2019).…”

Section: The Moderating Role Of Gender In Technology Adoptionmentioning

confidence: 99%

Understanding the Determinants of Wearable Payment Adoption: An Empirical Study

Rabaa'i

Zhu

2021

IJIKM

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Aim/Purpose: The aim of this study is to determine the variables which affect the intention to use Near Field Communication (NFC)-enabled smart wearables (e.g., smartwatches, rings, wristbands) payments. Background: Despite the enormous potential of wearable payments, studies investigating the adoption of this technology are scarce. Methodology: This study extends the Technology Acceptance Model (TAM) with four additional variables (Perceived Security, Trust, Perceived Cost, and Attractiveness of Alternatives) to investigate behavioral intentions to adopt wearable payments. The moderating role of gender was also examined. Data collected from 311 Kuwaiti respondents were analyzed using Structural Equation Modeling (SEM) and multi-group analysis (MGA). Contribution: The research model provided in this study may be useful for academics and scholars conducting further research into m-payments adoption, specifically in the case of wearable payments where studies are scarce and still in the nascent stage; hence, addressing the gap in existing literature. Further, this study is the first to have specifically investigated wearable payments in the State of Kuwait; therefore, enriching Kuwaiti context literature. Findings: This study empirically demonstrated that behavioral intention to adopt wearable payments is mainly predicted by attractiveness of alternatives, perceived usefulness, perceived ease of use, perceived security and trust, while the role of perceived cost was found to be insignificant. Recommendations for Practitioners: This study draws attention to the importance of cognitive factors, such as perceived usefulness and ease of use, in inducing users’ behavioral intention to adopt wearable payments. As such, in the case of perceived usefulness, smart wearable devices manufacturers and banks enhance the functionalities and features of these devices, expand on the financial services provided through them, and maintain the availability, performance, effectiveness, and efficiency of these tools. In relation to ease of use, smart wearable devices should be designed with an easy to use, high quality and customizable user interface. The findings of this study demonstrated the influence of trust and perceived security in motivating users to adopt wearable payments, Hence, banks are advised to focus on a relationship based on trust, especially during the early stages of acceptance and adoption of wearable payments. Recommendation for Researchers: The current study validated the role of attractiveness of alternatives, which was never examined in the context of wearable payments. This, in turn, provides a new dimension about a determinant factor considered by customers in predicting their behavioral intention to adopt wearable payments. Impact on Society: This study could be used in other countries to compare and verify the results. Additionally, the research model of this study could also be used to investigate other m-payments methods, such as m-wallets and P2P payments. Future Research: Future studies should investigate the proposed model in a cross-country and cross-cultural perspective with additional economic, environmental, and technological factors. Also, future research may conduct a longitudinal study to explain how temporal changes and usage experience affect users’ behavioral intentions to adopt wearable payments. Finally, while this study included both influencing factors and inhibiting factors, other factors such as social influence, perceived compatibility, personal innovativeness, mobility, and customization could be considered in future research.

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How Gender Affected the Acceptance of Remote Work for Accountants During Coronavirus Lockdown in Jordan

Odat

Alaqrabawi

2022

From the Internet of Things to the Internet of Ideas: The Role of Artificial Intelligence

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Similarities and differences between genders in the usage of computer with different levels of technological complexity

Cited by 27 publications

References 59 publications

Impact of visual typicality on the adoption of wearables

Impact of visual typicality on the adoption of wearables

Understanding the Determinants of Wearable Payment Adoption: An Empirical Study

How Gender Affected the Acceptance of Remote Work for Accountants During Coronavirus Lockdown in Jordan

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