“…But despite that, production and processing, viewed as a whole, are still at a very low level of profitability and the necessary standards in the field of food safety, for its products to be sufficiently competitive and sought after in demanding markets, primarily the European Union market (Robert, 2001). Since the mid-1990s, the predominant source of investment in agriculture has been the agrarian budget, which in the period from 2001 to 2012 recorded significant oscillations, with a tendency to decrease, in recent years (Gajić et al, 2017). Short-term and long-term measures and actions are needed in order to stop the negative trends and activate the potentials of this strategic economic branch of the Republic of Serbia (Gajić et al, 2017).…”