The article is devoted to the study of the possibilities of using the Internet for the development of rural tourism as a factor in the sustainable use of resources in rural tourism. The authors propose the development of a regional online structure as a major factor in the sustainable use of resources in rural tourism. The benefits of promoting rural tourism services through information support are described.
IntroductionCurrently, tourism is one of the main consumers of information and communication technologies, which involves searching for new ways to promote tourism services. The relevance of using the information technology as a factor in the sustainable use of resources in rural tourism lies in the need for it to enter the economy of the region and beyond.Information support of tourism is a set of information base of tourism, means and methods of its processing, in other words, specialized information technologies. Creating an information base in the field of tourism is one of the most difficult problems. First of all, there are issues of designing an effective information base, which are the determining condition for the successful operation of the entire system in the future. Filling information database with specific data is no less time-consuming task [5].Currently, Internet resources about travelling are represented by general purpose sites with travel sections, specialized travel portals and sites, global reservation and reservation systems, sites of travel companies, travel agencies sites, hotel sites, personal pages of travelers [9].Internet resources of the Altai Territory are widely represented in the global Internet. They include the following: (a) specialized tourist portals and websites (for example, www.aip.ru, turizm.naaltae.ru, ruweekend.ru, etc.), (b) websites of tour operators (for example, www.plot-altai.ru of the Plot travel agency), (c) travel agency websites, (d) hotel websites and personal travel pages [8]. Despite this, rural tourism in the Internet resources is presented poorly and fragmentary. On this basis, the search for new methods of using information technologies in promoting rural tourism to the regional, international tourist market is relevant.