2022
DOI: 10.2139/ssrn.4158135
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Signaling Ideology Through Consumption

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“…⁶People's desire to uphold a positive identity or self-image by using behavior as a signaling device has been shown to influence choices (Grossman and van der Weele, 2017;Bursztyn et al, 2020;Falk, 2021;Mechtenberg et al, 2022;Schneider, 2022). However, such identity concerns have not been linked to people's views of others so far.…”
Section: Introductionmentioning
confidence: 99%
“…⁶People's desire to uphold a positive identity or self-image by using behavior as a signaling device has been shown to influence choices (Grossman and van der Weele, 2017;Bursztyn et al, 2020;Falk, 2021;Mechtenberg et al, 2022;Schneider, 2022). However, such identity concerns have not been linked to people's views of others so far.…”
Section: Introductionmentioning
confidence: 99%