2019
DOI: 10.1002/kpm.1602
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Showcasing knowledge: The promotion of knowledge management in a technology‐based organization

Abstract: This paper aims to investigate how knowledge management is promoted in the practices of a technology-based organization with the support of the tools and resources of internal marketing and internal communication. We conducted a basic qualitative research with empirical data collected in a large organization in Brazil and analyzed it through the general analytic strategy. The main findings reveal that knowledge management can be promoted and showcased internally by the techniques and approaches of internal mar… Show more

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Cited by 5 publications
(5 citation statements)
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“…Thus, at a minimum, NVs should be aware of the potential for their perceptions to be inaccurate, and identify ways to reduce such discrepancies. One such way is through internal knowledge promotion, whereby increased awareness of NV knowledge occurs (Krause, Cunha, Lapolli, & Dandolini, 2019).…”
Section: Implications For Practitionersmentioning
confidence: 99%
“…Thus, at a minimum, NVs should be aware of the potential for their perceptions to be inaccurate, and identify ways to reduce such discrepancies. One such way is through internal knowledge promotion, whereby increased awareness of NV knowledge occurs (Krause, Cunha, Lapolli, & Dandolini, 2019).…”
Section: Implications For Practitionersmentioning
confidence: 99%
“…Knowledge plays a vital role in efficiency and effectiveness in organizational operations, and the maturity stage of the knowledge society puts the KM processes in the showcase of organizations (Muthuveloo et al, 2017;Yee et al, 2019;Krause et al, 2019).…”
Section: Knowledge Managementmentioning
confidence: 99%
“…A creative company can be understood as an organization structured in its knowledge and requires the use of the knowledge management system for its functioning (Mayasari and Chandra, 2020). According to Krause et al (2019), knowledge management enables the generation of new knowledge that is a result of its development. Knowledge management must be understood as an interdisciplinary business model that focuses on the generation of knowledge and the relationships in an organization (Leonardi and Bastos, 2014).…”
Section: Socialization Externalization Combination and Internalizatio...mentioning
confidence: 99%
“…Organizations that have achieved success in their business understand the importance of managing knowledge and develop plans so that the time and resources (Information about the available assist in conducting effective knowledge management and that is aligned with its objectives (Bosua and Venkitachalam, 2013). According to Krause et al (2019), knowledge management must be disseminated at all organizational levels and must be incorporated into the daily lives of all members.…”
Section: Introductionmentioning
confidence: 99%