Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce

Plotkina, Daria; Saurel, Hélène

doi:10.1080/10696679.2020.1824121

Cited by 7 publications

(9 citation statements)

References 71 publications

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“…In the media, a recent movement to destigmatize the fat body in fashion is perceived, but even with the observed increase in content with plus-size models, it still occupies a supporting role (Pounders & Mabry-Flynn, 2019;Peters, 2019;Peters, 2017). When the advertisement is not related to body shape (for example, hygiene ads or accessories ads), plus-size models have no adverse effect on purchase intent or brand image (Cinelli & Yang, 2016).…”

Section: Discussionmentioning

confidence: 99%

“…The first suggests research on the impact of the difference between the ideal body and the actual body of female consumers. In contrast, the second sees an opportunity to analyze textual and visual discourses conveyed in blogs.Proposition 5: Relationship between textual and visual discourses in plus-size blogs.When analyzing the country of origin of the publications analyzed, a preponderance of North American publications is observed, followed by Brazilian, Portuguese, French, and Swedish publications Plotkina and Saurel (2021),Lou and Tse (2021),. Pounders and Mabry-Flynn (2019),Matthews and Romeo (2018), and Cinelli and Yang (2016) pointed out as limitations of the fact that their research was based only on the United States Zanette et al (2013),Zanette and Brito (2019),.…”

mentioning

confidence: 99%

“…papers(Lou & Tse, 2021;Aagerup & Scharf, 2018;Clayton, Ridgway & Hendrickse, 2017;Cinelli & Yang, 2016) address the impacts of exposure to plus-size bodies. Other four(Plotkina & Saurel, 2021;Hendrickse, Clayton, Ray, Ridgway, & Secharan, 2021;Shoenberger, Kim & Johnson, 2019;Scussel & Dellagnelo, 2018) turn their studies to the representation of plus-size women in online and e-commerce advertisements.…”

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confidence: 99%

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Consumption of plus-size clothing: a systematic review

Paula,

Ferreira,

Christino

2023

ReA UFSM

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Purpose: The consumption of plus-size clothing is part of a growing market, but it is always surrounded by cloudy issues, such as the lack of a precise direction when it comes to producing and selling these garments and the prejudice surrounding the various areas of the fat body. Employing a systematic review, this paper aims to understand the consumption of plus-size clothing through an in-depth analysis of studies published in various areas on the subject. Design/Methodology/Approach: A systematic review was conducted in the WEB OF SCIENCE and SCOPUS databases, and 35 pertinent articles published up to the year 2020 were identified, read and analyzed in detail in this paper. Findings: The articles originated three thematic categories: Plus-size Consumption, which deals with consumer experience with the industry; Plus-size in the Media, which addresses aspects of advertising and plus-size models; Plus-size Identity, which covers identity formation and social influences. Research Limitations/Implications: Fourteen theoretical gaps were pointed out to be worked on by future studies, comprising online retailing, identity, demographic, contextual, methodological, cultural, and social issues. Originality/value: The present study represents pioneering work in the field of research on plus-size clothing, and, to the best of our knowledge, it is the first of its kind to conduct a comprehensive and systematic analysis of studies published in various areas related to this topic. While the plus-size apparel and retail market remain shrouded in nebulous issues, this research stands out as a valuable contribution by providing profound insights into consumption in this segment. Moreover, by identifying theoretical gaps and offering suggestions for future research, the study promotes advancements in knowledge and understanding of this emerging area. Its academic significance and potential impact on the industry make it crucial to developing more informed and inclusive strategies for the plus-size fashion sector.

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Section: Discussionmentioning

confidence: 99%

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confidence: 99%

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confidence: 99%

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Consumption of plus-size clothing: a systematic review

Paula,

Ferreira,

Christino

2023

ReA UFSM

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“…New studies should assess men and women's behavior separately (e.g. Chen and Yang, 2021; Plotkina and Saurel, 2021).…”

Section: General Discussion and Conclusionmentioning

confidence: 99%

“…Previous studies identified that fashion online retailers commonly use flat, mannequins or human models to exhibit the products (Yoo and Kim;2012;Berg, 2015;Plotkina and Saurel, 2021). Di et al (2014) explored three common types of product pictures: only the product lying on a table (flat), with the product shown in a body shape, but without the presence of a human model body (mannequin), and with a human model wearing the product (person).…”

Section: Literature Review and Hypothesismentioning

confidence: 99%

Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures

Bagatini¹,

Rech

Pacheco

et al. 2022

JRIM

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PurposeThis paper aims to understand what kind of fashion product picture can arouse greater embodied mental simulation at two distinct steps of consumers' shopping journey (choice between options and purchase intention).Design/methodology/approachTwo experimental studies were developed. Study 1 (n = 169) investigated consumers' purchase intention, and Study 2 (n = 156) investigated consumers' choice for a T-shirt displayed in an e-commerce store. The authors manipulated the product picture by considering pictures with the presence or absence of a human model wearing the product (flat vs. mannequin vs. human model without a face vs. human model with a face).FindingsConsumers demonstrated greater choice and purchase intention for the picture that aroused greater embodied mental simulation. Different pictures aroused greater embodied mental simulation depending on the consumer journey step (choice between two options or purchase intention). Perceived product attractiveness influenced this finding.Research limitations/implicationsThe data on men and women were analyzed together due to the low number of male participants in both studies.Practical implicationsThe results suggest that mannequin pictures should be used in situations involving product evaluation (e-commerce categories' pages) and that pictures with human models should be used in situations entailing further analysis of the product (e-commerce product page) to encourage purchase decisions. E-commerce managers also need to use pictures of human models when the product is viewed as less attractive.Originality/valueThis research investigated embodied mental simulation around product pictures at two distinct steps of consumers' shopping journey.

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