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People are increasingly expected to take an active role in preparing for a financially secure future, and thus face added personal financial responsibility. Unfortunately, many consumers lack the perceived ability to engage effectively in retirement planning (i.e., retirement self-efficacy) and accordingly fail to envision their financial future and set appropriate goals. However, little is known about how to improve consumers' retirement self-efficacy and when and why potential policy interventions will be more or less effective. In the current paper, we address this shortcoming of prior literature. Through a series of experiments, we show that when consumers assess personal resources to achieve a financially secure future, positive framing focusing on strengths instead of weaknesses is associated with higher retirement self-efficacy through an increased internal locus of control. Higher self-efficacy, in turn, leads to improved retirement goal clarity, with the improvement being more pronounced for individuals having a lower consideration of future consequences. In a follow-up study three months after the initial experimental intervention, we find that retirement goal clarity is positively associated with consumers' level of actual retirement planning activity. Finally, we replicate our findings using an advertisement as an alternative, marketing-relevant, manipulation.

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Purpose Augmented reality (AR) apps offer a great opportunity for brands to provide better service to customers by creating augmented customer service. However, not every AR app is equally effective in improving customer experience. Investigation of underlying processes and brand-related outcomes of AR marketing remains scarce and it is unclear how different types of AR apps influence brand perceptions, such as brand personality. This paper aims to fill in this knowledge gap and provide practical insights on how different AR apps can improve service brand personality. Design/methodology/approach Using an experimental plan, the authors investigate how attitudes towards AR apps contribute to customer perceptions of brand personality (i.e. excitement, sincerity, competence and sophistication) according to two different variables, namely, the location of the AR app (location-specific vs non-location-specific) and its orientation (augmenting the product, brand or store experience). The authors also examine the effect of expected customer experience with the AR app (i.e. playfulness and pleasure) and customer technological innovativeness and shopping orientation as predictors of attitudes towards the AR app. Findings The findings show that non-location-specific and product-oriented AR apps (i.e. virtual try-on apps) receive more positive evaluations and lead consumers to perceive the brand as more exciting, sincere, competent and sophisticated. Moreover, the playfulness and pleasure experienced with the AR app determine consumers’ attitudes towards the app. Additionally, AR apps improve brand personality perceptions amongst more innovative and adventure-focussed shoppers. Originality/value The authors show that brand announcements on high-technology, customer-oriented service offerings are an effective branding tool. Thus, AR apps perceived as pleasant and playful can signal and improve brand personality.

Financial self‐efficacy, or the perceived ability to succeed in managing one's personal financial affairs, is fundamental to effective consumer financial decision making. However, little is known about how to improve consumers' financial self‐efficacy and which consumers are more or less responsive to potential policy interventions. We address these questions through an experimental study among US consumers. We find that asking consumers to recall and analyze successful (unsuccessful) experiences regarding the management of their personal finances is associated with higher (lower) financial self‐efficacy. We provide insight into the underlying process of this effect through moderation and mediation analyses. In particular, we show that the effect of a recall and analyze intervention utilizing a successful previous experience is more pronounced for consumers with a more optimistic personality. Finally, consumers who develop greater financial self‐efficacy as a result of our intervention display more self‐control, leading to a higher financial planning propensity and actual planning.

Background Global investment in research on noncommunicable diseases is on the rise. Cancer as primus inter pares draws particular interest from a wide spectrum of research funders. Next to the private, governmental, and academic sectors, philanthropy has carved out a sizeable area in the funding landscape over the last 25 years. Previous reports describing cancer research funding have looked at the volume of investment in cancer research but have paid little attention to building strategic intelligence on funders. Moreover, these efforts have focused primarily on well-resourced organizations, neglecting a large number of players with less-developed finances. Methods In this article, we combined gnostic data acquisition with agnostic bibliometrics to establish a comprehensive map of the global cancer research funding landscape. The analysis of funding acknowledgments from cancer research papers used in this exercise is a “bottom-up” method that provides a broader perspective on the variety of actors involved. It does not rely on a priori knowledge, nor does it require funders’ support for access to the data. Results Using this approach, we have identified a total of 4693 organizations from 107 countries engaged in funding cancer research today. Conclusions This is the largest mapping exercise performed to date and should serve as a knowledge base for future analyses and comparisons aimed at understanding the dynamics and priorities of global cancer research funding.